MAC VIVA GLAM Sponsors 30th Annual Broadway Bares Show

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M∙A∙C VIVA GLAM was proud to serve as the Presenting Sponsor for this year’s Broadway Bares: XXX show at the Hammerstein Ballroom on Sunday, June 26. Produced by and benefiting the nonprofit Broadway Cares/Equity Fights AIDS, the show was the organization’s first in-person performance since 2019, as well as the show’s 30th anniversary event. This triumphant celebration brought audiences on a ride through Broadway Bares’ history and highlights from Broadway’s most iconic shows.

MAC Cosmetics Canada is Make-Up Partner at Indigenous Fashion Arts Festival


This June, MAC Cosmetics Canada proudly partnered with the Indigenous Fashion Arts Festival, which illuminates and celebrates Indigenous people and cultures, as the festival’s official Make-Up Partner.

MAC Cosmetics UK & Ireland Donates £50,000 to Micro Rainbow To Support LGBTQ+ Asylum Seekers and Refugees

Press Release

June 8, 2022 /3BL Media/ - In honor of Pride, M·A·C Cosmetics is donating £50,000 to support Micro Rainbow purchase a safe house in the UK for LGBTQ+ asylum seekers and refugees fleeing persecution.

The donation is funded from M·A·C Cosmetics’ long-standing VIVA GLAM campaign, which was created in 1994 and sees 100% of the sales, less VAT, of all VIVA GLAM Lipsticks in the UK and Ireland go towards to organisations that support the health and rights of people of All Ages, All Races and All Genders.

MAC Cosmetics Team Raises $100K+ for AIDS Walk New York


Sunday, May 15 marked MAC Cosmetics’ exciting in-person return to the AIDS Walk New York! MAC has been participating in the annual AIDS Walk New York for over 20 years, which raises funds for primary beneficiary Gay Men’s Health Crisis (GMHC) as well as other local organizations fighting to end HIV/AIDS. This year, the MAC Cosmetics team raised over $100,000 for the 37th AIDS Walk New York, beating the team goal and securing the spot of #1 Corporate Fundraiser for this year’s event.

MAC Team Wins Howard University's 21st Century Advantage Program's Top Honor


For the fourth consecutive year in a row, M·A·C was proud to participate in Howard University’s 21st Century Advantage Program (21 CAP). This innovative, nationally recognized program gives business students at Howard University the opportunity to enhance their foundational business and professional development skills through hand-on business experience at participating employers.

UNICEF and MAC Viva Glam Boost Efforts to Fight HIV/AIDS

By Rosemary Feitelberg

AIDS remains the leading cause of death of women of reproductive age.

Strengthening a 19-year partnership with UNICEF, MAC Viva Glam is donating $1.5 million to the organization’s work that helps women and children. They have ramped up efforts to continue to help reduce the transmission of HIV from mothers to babies and the stigma associated with the disease.

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MAC VIVA GLAM Honors Mother's Day With New $1,500,000 USD Donation to UNICEF's Work Aiding Women and Children

Press Release

April 28, 2022 /3BL Media/ - In honour of Mother’s Day on May 8, MAC Cosmetics is proud to announce that its philanthropic Lipstick campaign, MAC VIVA GLAM, will donate $1,500,000 USD to continue supporting UNICEF’s mission of ensuring that all mothers and children, as well as members of the LGBTIQ+ community globally, can access life-saving HIV prevention,

MAC Cosmetics Celebrates Transgender Day of Visibility 2022

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MAC is proud to be a place where LGBTQIA+ people have been welcomed since day one to express their creativity, play with colour and be their true selves – and we are committed to continuing this legacy in all that we do.

MAC Cosmetics Drops Its First-Ever NFTs With the Keith Haring Foundation

Digital collectibles that aim to support HIV/AIDS organizations.

MAC Cosmetics is foraying into the metaverse with its first-ever NFT collection created in partnership with the Keith Haring Foundation.


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