The President of Timberland in Europe, the Middle East and Africa believes that to re-seduce new generations, fashion companies must make a firm commitment to sustainability, given that young people are informed about it on the Internet.
On April 22, 138 Timberland employees, business partners, consumers and members of the media spent a memorable Earth Day planting and watering trees in China’s Horqin Desert. I was privileged to pull on my yellow boots alongside these heroes, to step outside, work together, and make it better in this extremely remote area of Inner Mongolia that has a significant environmental impact on the surrounding region.
About 100 Timberland employees labored on the grounds of Dondero School Thursday, while dozens more painted and landscaped at Betty’s Dream, during the company’s bi-annual day of service.
Most wearing “Timbs” work boots, employees for the Stratham-based shoe and clothing maker showed up early for the 27th year the company has paid its employees to volunteer in the community. Mike Gass works in footwear product development, lives in the Dondero neighborhood and his son Latham is a special needs student at the elementary school.
Ten million trees planted two years ahead of 2020 goal
STRATHAM, N.H., April 26, 2019 /3BL Media/ - On the heels of Earth Day, global outdoor lifestyle brand Timberland today releases its 2018 corporate social responsibility (CSR) report, showing steady progress toward its 2020 sustainability goals in support of three key pillars: better product, a greener world and stronger communities.
Three representatives of global outdoor lifestyle brand Timberland recently joined the Smallholder Farmers Alliance and local farmers to help harvest Haiti’s first commercial cotton crop in three decades. Since 2016, Timberland has worked with the SFA to reintroduce cotton farming to Haiti. Their goal is to create a new sustainable supply chain for cotton, while also forwarding the reforestation of Haiti and improving farmers lives.
Earth Day service events planned in 27 cities around the globe for April and May
While associates at Timberland’s global headquarters in New Hampshire eagerly await the arrival of spring, employees in the brand’s Zhongshan, China production office got a head start on Earth Day by installing a colorful perennial bed at the Dongguan Botanical Garden in Guangdong, China. Tina Tong, a product developer in Timberland’s Zhongshan office, assembled a group of 67 volunteers to plant 3,000 perennials and shrubs, creating an inviting entrance for visitors to the park.
Thoughtful Luxury: How Business and Creativity can Drive Sustainability and Growth
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Christopher Raeburn appeared on-stage at the prestigious Condé Nast Luxury Conference discussing all things RÆBURN, Timberland and how business, creativity, and collaboration can drive sustainability and growth along with panelists Jochen Zeitz, Sylvie Bénard of LVMH, moderated by Suzy Menkes and Jo-Ann Strauss. Raeburn, who joined Timberland as global creative director this past fall, share's the brand's longstanding commitment to responsibility.
Timberland recently celebrated 128 global headquarters employees who served all of their available volunteer hours in 2018. Through the brand’s Path of Service™ program, employees are given up to 40 paid hours each year to serve in the community. Those who serve all of their available hours earn membership in the highly-coveted “40s Club.”
The award aims to connect over 12,000 players in the industry to support and drive sustainability strategies.
The designer has made his mark in the industry for creating environmentally responsible designs by using deadstock fabrics and reworking them into garments under the brand’s Remade, Reduce and Recycle ethos.
Remade items are produced from fabrics such as military parachutes; Reduced pieces are created from manufacturing waste, and Recycled products from reused plastics.
Timberland volunteers serve Santiago's Botanic Garden in the Dominican Republic
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On January 24, 2019, a team of more than 2,500 volunteers from Timberland met at the Santiago's Botanic Garden in the Dominican Republic for the largest on-site day-of-service in the company's history, serving 11,697 hours.
The team of volunteers planted 2,200 trees of different species and cleared 64 acres of trash, rocks, and debris from the botanic garden and river trail. In addition to these reforestation services, Timberland has also donated tools and boots to the garden.