ocean plastic

How Dell & Givewith Engaged Customers in the Fight Against Ocean Pollution

Through social impact marketing, Dell is collaborating with customers to make things happen in the real world that benefit the environment and its brand.
Summary: 

In my field of marketing work, we’re always researching what our customers want – and we see that the tide is turning: Increasing awareness around societal and environmental issues has led to a rise in “conscious consumption.” Customers are increasingly seeking out ways to make positive decisions about what and how they buy.

As a company that makes corporate social responsibility part of everyday business, Dell loves this. We see real opportunity in collaborating with our customers on the values we share, to make things happen in the real world that benefit society, our environment and our brand.

Earlier this year, we began shipping the Dell XPS 13 2-in-1 with a packaging system that contains 25 percent recycled ocean plastics. We’ll divert 16,000 pounds of plastic from our oceans in 2017 alone, and we are creating the first commercial-scale global ocean plastics supply chain.

When we recently learned about an innovative approach to share the ways we’re building a Legacy of Good and allow our online audience to give and support clean waterways, we jumped on it.

We collaborated with Givewith, a new social impact marketing platform. Givewith is bringing brands, consumers and nonprofit organizations together to tackle our most challenging social issues. Givewith Founder and CEO Paul Polizzotto has his own special relationship with water. Paul explains more about his company, his passion for the ocean and his work with Dell, below.

- Ann Lott, Director, Corporate Social Responsibility at Dell

 

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In my field of marketing work, we’re always researching what our customers want – and we see that the tide is turning: Increasing awareness around societal and environmental issues has led to a rise in “conscious consumption.” Customers are increasingly seeking out ways to make positive decisions about what and how they buy.

As a company that makes corporate social responsibility part of everyday business, Dell loves this. We see real opportunity in collaborating with our customers on the values we share, to make things happen in the real world that benefit society, our environment and our brand.

Earlier this year, we began shipping the Dell XPS 13 2-in-1 with a packaging system that contains 25 percent recycled ocean plastics. We’ll divert 16,000 pounds of plastic from our oceans in 2017 alone, and we are creating the first commercial-scale global ocean plastics supply chain.

When we recently learned about an innovative approach to share the ways we’re building a Legacy of Good and allow our online audience to give and support clean waterways, we jumped on it.

We collaborated with Givewith, a new social impact marketing platform. Givewith is bringing brands, consumers and nonprofit organizations together to tackle our most challenging social issues. Givewith Founder and CEO Paul Polizzotto has his own special relationship with water. Paul explains more about his company, his passion for the ocean and his work with Dell, below.

- Ann Lott, Director, Corporate Social Responsibility at Dell

 

Ocean Plastic, Not Fantastic

Multimedia with summary

Doug Woodring is the founder of the Ocean Recovery Alliance. His name may sound familiar to long-time listeners of Sea Change Radio because we featured Woodring back in 2010, when he was leading Project Kaisei, a mission to gather information on and document the massive repository of plastic that has accumulated in the North Pacific Gyre. The Ocean Recovery Alliance is the next logical step on Woodring’s path. The organization focuses on advocacy, raising awareness, and actually cleaning up the plastic floating in our world’s oceans and interfering with marine ecosystems.

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