Pam Larson

Finding Success at Worksite Sales

The key is to educate employees, share your story and always deliver on your promise.

By Jonathan Shuman, Pam Larson and Jennifer Hendricks-Fogg

As many companies look for ways to attract and retain a talented workforce in today’s highly competitive job market, many are increasing or enhancing the number of benefits they offer to their employees. This creates an opportunity for benefits advisors to boost the sales of their products at the work site — from health and disability income insurance, to life, dental and vision insurance.

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