Plant-based resources often seem infinite until they are suddenly depleted, and because tequila comes from the agave plant - specifically the blue agave - it’s imperative to keep stocks maintained to ensure plentiful supply in the future. But part of maintaining these crops means being mindful of other components of sustainability: energy use, repurposing, and waste.
To commemorate World Earth Day (22 April), Tequila brand Patrón has partnered with cocktail bars around the world to highlight the importance of sustainability in the on-trade.
By Owen Bellwood
The Bacardi-owned brand has joined forces with venues including Stairs Bar in Berlin, Ends and Means in Melbourne and Trunk Hotel in Tokyo.
“We are so proud to be bringing our sustainability credentials to the forefront of the conversation around environmental impact, this Earth Day and moving forward,” said Francisco Alcaraz, master distiller at Patrón Spirits International.