General Motors’ Maven carsharing service debuted in January 2016 as an alternative mode of transportation for people living in the college town of Ann Arbor, Michigan. It has since grown to 15 more cities and 17,000 users that together have clocked in 40 million miles. Peter Kosak, GM’s executive director of urban mobility, said the company will announce even more locations in 2017.
Is your city next? Kosak says a number of factors go into selecting Maven markets, such as:
General Motors Chairman and CEO Mary Barra has said the automotive industry will change more in the next five years than it has in the last 50. Here’s some proof just from our operations. Since January, GM has made four major mobility announcements: an investment in Lyft, the launch of our car-sharing brand Maven, the acquisition of Cruise Automation and launch of the Express Drive rental hubs with Lyft.
GM CEO Mary Barra has stated the auto industry will change more in the next five years than it has in the last 50. What’s in store, and how will the fusion of transportation and connectivity enable new ways to share mobility?
Watch GM Executive Director of Urban Mobility Programs Peter Kosak talk with GreenBiz CEO Eric Faurot on this topic. They’ll discuss how GM is turning global challenges like urbanization and congestion into new business models that can drive customer value and build stronger communities.
There’s never been a more exciting time to work in the automotive industry.
The GM team looks at this massive change happening and sees an opportunity to be a disruptor. A decade ago, automotive innovation and technology were centered inside the car and under the hood. Now that focus is drawn outward and beyond through connectivity.
Connectivity is the ether that everything is in, driven by smartphones as the personal computer in your pocket. It’s dramatically impacted everything…it’s pervasive.
Given the rise of alternative powertrains, autonomous and connected technologies, and various car-sharing models, General Motors Urban Mobility Executive Director Peter Kosak recently relayed how the company is reinventing itself and transforming its business model.