Seattle Purpose-Driven Communicators Ranked #3 on the Inaugural List of Washington’s Most Equitable Workplaces
Today, Porter Novelli Seattle was awarded a top spot on the inaugural list of Washington’s Most Equitable Workplaces, a new ranking celebrating the most inclusive places to work in Washington State. Created by Gender Equity Now (GEN) and the Puget Sound Business Journal, the rankings are designed to index Puget Sound businesses engaged in purposeful action, and reward companies committed to fostering equity and inclusion.
This week, business executives, nonprofit leaders, government officials and issue advocates met in National Harbor, Maryland for the annual 3BL Forum. The theme of the conference was “Brands Taking Stands – What’s Next” and dove into how brands and organizations can continue to push forward on the world’s most pressing social and environmental issues by digging in on activism, engagement and activation. Here are a few key takeaways we took from the event:
MacAfee Recognized for Inspirational Leadership and Driving Social and Environmental Impact for Clients, Partners and Porter Novelli
WASHINGTON, October 30, 2019 /3BL Media/ – Brad MacAfee, chief executive officer of Porter Novelli, has been named CR Magazine’s 2019 Responsible CEO of the Year: Brands Taking Stands™ Leadership. In its 12th year, the Responsible CEO of the Year award series recognizes corporate leaders who have demonstrated – personally and through their organizations – a bold commitment to social responsibility and sustainability.
WASHINGTON, October 29, 2019 /3BL Media/ - Corporate Responsibility Magazine honored its awardees for the 2019 Responsible CEO of the Year and Lifetime Achievement awards at 3BL Forum: Brands Taking Stands™ – What’s Next.
Presented during the annual Responsible CEO Awards and Recognition Dinner at 3BL Forum, these awards are given to corporate executives who embody bold, innovative leadership in delivering on environmental, social and governance (ESG) commitments—and this year’s finalists are no exception.
CSR reporting reached an all-time high this year with 86 percent of companies in the S&P 500 publishing reports. It’s no surprise that with reporting becoming more mainstream, companies are increasingly looking for ways to break through the noise and standout. Here are the top ten trends we’re seeing this reporting season:
Marked increases in Gen Z’s belief companies must address hot-button issues like gun control and LGBTQ+ rights
NEW YORK, October 23, 2019, /3BL Media/ – Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.
Agency was lauded for its transformation to global Purpose communications consultancy and leading impactful client work
CHICAGO, October 18, 2019 /3BL Media/ – Porter Novelli was awarded top honor as Agency of the Year at the inaugural PRWeek Purpose Awards at Marshall’s Landing on October 16, 2019.
The agency was praised for its firm belief that communication can advance society and its goal to seek out clients with a shared ambition of making a positive impact. Its aim to help organizations find, live and tell their purpose has helped the agency effectively motivate action, secure loyalty and encourage advocacy for its partners for over 45 years.
On Monday, August 19, America’s top CEOs put a stake in the ground – redefining the role of business in society. The business mentality of shareholder first is no more, and leaders have developed and adopted a new definition. The “Statement on the Purpose of a Corporation” written by the Business Roundtable puts the interests of all stakeholders first and introduces a broader, more long-term view of value creation. But what does this new definition mean for you and your business – and how might it impact the ways decisions are made in your organization?
What if we told you communicating with Purpose could help your organization break through the clutter? Not just break through – but actually ignite physical reactions like increased attention, heightened arousal and emotion that consumers themselves may not even be aware of. And, those physical reactions have a ripple effect. What if we told you Purpose has the undeniable power to create deeper bonds that transform the traditional consumer-company relationship?