What if we told you communicating with Purpose could help your organization break through the clutter? Not just break through – but actually ignite physical reactions like increased attention, heightened arousal and emotion that consumers themselves may not even be aware of. And, those physical reactions have a ripple effect. What if we told you Purpose has the undeniable power to create deeper bonds that transform the traditional consumer-company relationship?
79% of Americans feel a deeper personal connection to companies with values similar to their own
NEW YORK, May 29, 2019 /3BL Media/ – Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.
DaSilva will share insights into how brands can use purpose as a lens for engaging on issues in the marketplace
BOSTON, October 18, 2018 /3BL Media/ – Alison DaSilva, executive vice president, CSR and Purpose, Cone, a Porter Novelli company, will join corporate social responsibility (CSR) experts as a speaker at 3BL Forum on October 23-25.
Product offering includes proprietary, real-time diagnostic tool
NEW YORK, October 8, 2018, /3BL Media/ – Today, global public relations leader Porter Novelli (PN) launched PN STANCE, a first-of-its-kind product to help companies know if and how to respond to increasing stakeholder pressure to stand up for the various societal issues taking center stage in real-time.
BOSTON, April 12, 2018 /3BL Media/ – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals.
BOSTON, March 26, 2018 /3BL Media/ – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, is pleased to announce it has once again been named to the PR News CSR A-List, which recognizes the top 10 CSR agencies in the country. Additionally, the agency took home awards for CSR Professional of the Year and Media Relations – CSR.
Purpose has become a catch-all phrase that means different things to different people. Consumers are demanding that companies do more than make a profit and are basing their decisions on what to buy and where to work based on a company's responsible business practices and support of social and environmental issues.
Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.