Porter Novelli/Cone

Companies Continue Steps to Address Racial Inequality; Celebrate Juneteenth

Blog

Over the past few weeks, we have reported on how companies are addressing the growing demand for social justice through communications and, more importantly, action. Americans are making it loud and clear that now is the time for change.

Introducing the Porter Novelli Purpose Tracker: The Business Imperative for Social Justice Today

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Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.

These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is, quite simply, no longer an option.  Speaking out and addressing these historic injustices is not only a moral imperative, it is a public – and business – mandate.

Embracing Feedback: Brands are Listening to Stakeholder Voices on Racial Injustice

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As the critical conversation around racism in the United States continues, the message to companies is clear: to not speak up is to be complicit with the status quo. And therefore many brands have taken this time to share messages of support, solidarity and commitments to change. Yet, it’s clear a statement of support will only go so far. Americans expect action.

Confronting Racism: A Call for Corporate America to Listen and Act

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In the midst of a global health crisis and economic recession, the United States faces another pivotal moment. The nation now grapples with the killing of George Floyd, continued race-fueled policy brutality and the outrage, pain and protests that have stemmed from a deeply embedded history of racism. Collective voices from across the country – both on the streets and on social media – are pushing institutions, industries and individuals to confront the issue head-on – and now, it seems, corporate America is ready to listen.

Porter Novelli COVID-19 Tracker, Wave IV: Leadership During the Virus Crisis

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The changing landscape of the COVID-19 crisis calls for in-the-moment data and insights, so today, we are fortunate to share the fourth wave of the Porter Novelli COVID-19 Tracker: Leadership During the Virus Crisis.

Virtually Experience the Porter Novelli Purpose Summit

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The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.

Porter Novelli Purpose Summit: Day 1 Preview

Newsletter

This Thursday, we will host Day 1 of the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19, which will take an in-depth look at how the pandemic is accelerating the transformation of business as a force for good. Conversations will highlight the actions of brands like L.L. Bean, Ben & Jerry’s, Georgetown University’s Business for Impact initiative, among others; insights from our extensive, ongoing research; and useful perspectives from Porter Novelli leaders.

Shifting Gears: Helping Furloughed Employees Find New Opportunities

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The number of job losses due to the COVID-19 pandemic has been nothing short of staggering – with another 3.8 million people losing their jobs in the U.S. last week. While many companies have had to make the difficult decision to furlough employees, other industries are ramping up efforts to deal with increased need.

Unveiling the Porter Novelli Purpose Summit: Committing to Action Amid COVID-19

Blog

The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.

Insights From Wave II of the Porter Novelli COVID-19 Tracker

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As the coronavirus pandemic continues to unfold, and the implications for organizations evolves at a rapid pace, it is critical for us all to arm ourselves with the latest data and insights to guide our work – as well as be both proactive and adaptive.

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