Washington, D.C.-area commercial printer commits to 100% renewable energy for its operations.
SAN FRANCISCO, CA, April 14, 2015 /3BL Media/ — Center for Resource Solutions (CRS) today announced that Master Print, a commercial printer in the Washington, D.C. metro area, has committed to powering its operations with 100% renewable energy, and has earned certification by Green-e Marketplace. Master Print is granted the use of the Green-e logo to demonstrate its clean energy commitment, and is able to use the logo on print material that uses Green-e certified paper.
Daniel Dejan explains why print will always be his first love in an ever-increasing digital world
I should be clear that I believe in and strongly embrace technology (I’m a Google Glass Developer)! I think that the relationship between old and new—printed communication and digital outreach--will prove to be the most successful marriage for marketers in the future. Why? Because the permanence of print complements the instantaneous and constantly-updated nature of digital. Although each plays a role, I have to say that print is my first love. And, while I’ve always been clear about that, perhaps I’ve neglected to tell you why.
Daniel Dejan discusses neurological research - and finds that paper and print could be the next big marketing push
Does touch stimulate memory? How do our brains process color and light to form images? What does a tactile experience deliver to the recipient? I’m fascinated by cognitive neuroscience and how humans—as biological organisms—comprehend the world around us. As a creative professional, I’m particularly interested in understanding how we interact with art as well as marketing materials.
While it may seem obvious that we have different connections to printed and digital communication, there’s also quite a bit of scientific research that supports this perception and explains the actual difference between reading content printed on paper versus reading content on a monitor--a computer, tablet, phablet, or a smartphone. This research is providing new and unique observations that, I believe, reveal powerful insight about human beings and how we absorb knowledge.
By Daniel Dejan, Sappi's Print and Creative Specialist
I really like the marketing stake in the ground that drives the Sappi brand. We've positioned our paper mills in North America not only as leaders in paper manufacturing but as a company that provides essential resources—education, training and consulting—about paper, printing and graphic communication. Our marketing materials always have a double stance—we like to advise and motivate.
BOSTON, September 8, 2014 /3BL Media/ – Sappi Fine Paper North America announced today the grant recipients of its 15th annual Ideas that Matter program, aimed at helping designers create and implement print projects for charitable causes. Since 1999, Ideas that Matter has funded over 500 nonprofit projects, contributing more than $12.5 million to causes that use design as a positive force in society.
Content-rich educational platform provides a wealth of resources on paper and print
BOSTON, September 24, 2013 /3BL Media/ – Sappi Fine Paper North America announced today the launch of its Sappi etc.® microsite, an online educational platform providing access to more than a century’s worth of rare historical documents, detailed case studies and expert technical advice as a part of the company’s Education, Training and Consulting (etc) program. Free and fully searchable, the Sappi etc.