When P&G's company accessibility leader decided to lead the drive for audio-described ads as standard, she was blown away at the ease in which brands can produce an inclusive spot for blind and visually impaired consumers. The real challenge, she soon found, lay rooted in the technicalities of the broadcast world.
As we enter 2020, take one last look back on how brands communicated purpose in 2019
This past year, consumers, investors and employees demanded that companies enact change and demonstrate purpose beyond generating profit.
With 2019 about to wrap, we look back at the brands that rose to meet stakeholder expectations and the interesting ways they communicated their good work on environmental, social and governance (ESG) topics.
WASHINGTON, October 29, 2019 /3BL Media/ - Corporate Responsibility Magazine honored its awardees for the 2019 Responsible CEO of the Year and Lifetime Achievement awards at 3BL Forum: Brands Taking Stands™ – What’s Next.
Presented during the annual Responsible CEO Awards and Recognition Dinner at 3BL Forum, these awards are given to corporate executives who embody bold, innovative leadership in delivering on environmental, social and governance (ESG) commitments—and this year’s finalists are no exception.
Hugh Jackman, Priyanka Chopra Jonas and Becky G join Global Citizen in campaigns to push world leaders into enacting policy changes that would end extreme poverty around the globe. As Jackman prepares for the organization’s massive Central Park festival, Becky G travels to Mexico to amplify Global Citizen’s campaign to push companies to support women-owned businesses.
Most companies these days claim to embrace innovation. Fast Company collaborated with Accenture to identify 50 organizations that actually cultivate big ideas and encourage experimentation.
For Fast Company‘s inaugural Best Workplaces for Innovators list, we set out to find companies that empower all employees—not just top executives, scientists, or coders—to create new products, improve operations, and take risks. We searched for businesses where innovation isn’t just a buzzword but a part of the value system and culture.
Residents in NYC and Paris can now get refillable laundry detergent and mouthwash to their doorstep.
A new zero-waste e-commerce platform called Loop started testing in New York City and Paris in May, so many residents in those cities no longer have to worry about stacking up empty detergent containers and shampoo bottles in the recycling bin.
As plastic’s harmful impact on the environment becomes more widely understood, companies like P&G are rethinking how they can be more sustainable through platforms like Loop that encourage reusable materials.
At P&G, we have a responsibility to make the world better through our products, and through the positive impact we can have in the communities where we live and work worldwide. This week, we’ll share more about how we’re fulfilling that responsibility at Sustainable Brands (SB) Detroit, with presentations from a range of P&G leaders, a Closed Loop Home immersive experience in the Exhibit Hall, and more.
Shifting Baselines features the work of Sustainable Brands, a premiere global community of brand innovators driving global change for good, and the unique partnerships they have with some of the world's biggest companies. With culture as a driving force, our collective priorities are shifting — both in individuals and a nation as a whole — in order to ensure a more sustainable future.
(Mumbai, India)– P&G and UN Women today held the #WeSeeEqual Summit in Mumbai, India.
Co-hosted with UN Women, P&G’s first IMEA #WeSeeEqual Summit brought together business and government leaders, and influencers to share inspiration and surface insights around the myths that prevent us from accelerating our progress for gender equality.
Women's deodorant brand Secret is asking female Instagram users to share their empowering "All Strength, No Sweat" stories amid four new product launches, per an announcement. The Procter & Gamble brand's panel of judges, including brand leaders and social influencers, will select as many as 10 women whose stories of personal strength will run in a multichannel campaign throughout the year.