Forbes-published Reputation Institute’s Global RepTrak® 100 examines the world’s most reputable companies on innovation, governance, citizenship and more
HAMILTON, Bermuda, October 5, 2016 /3BL Media/ - Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, according to the annual Global RepTrak® 100 list compiled by the Reputation Institute and published in Forbes. Ranked at #92, this is the third year in a row family-owned Bacardi has made the annual global ranking.
Many aspects of a company’s performance affect its brand value. Marketing spend, distribution strength, and product quality all have proven effects. This study indicates that a company’s perceived sustainability performance may be another important factor.