By Ruba Borno, Vice President of Growth Initiatives & Chief of Staff to CEO
When you work at Cisco, you’re surrounded by a workforce of dedicated global problem solvers. That’s who we are at our core. From addressing our customers’ greatest business challenges to accelerating solutions that benefit our local communities and the planet—we’re dedicated to moving the needle every day.
Several years ago, I visited the Lewa Wildlife Conservancy in Northern Kenya. Lewa’s owner’s goal is to set an example of how wildlife can be even more valuable as a source of tourism than for sale on the black-market, providing a model throughout Africa. I was there to assess potential branding opportunities. Virgin Air had committed to a corridor for migrating elephants. Lewa hoped there were others.
Leto and WWF join forces to tackle the planet’s most urgent, pressing issues
WASHINGTON, D.C., Feb 11, 2015 /3BL Media/ - WWF today announced Academy Award-winning actor, musician and director Jared Leto as a WWF Global Ambassador, focusing on the most urgent, pressing issues facing our planet. To start, Mr. Leto will bring attention to wildlife crime – a pivotal issue for WWF and the U.S. government.