CSR CERTIFICATE PROGRAM - FACULTY / COURSE UPDATE: What is the ROI on Sustainability Led by Eric Fernald of MSCI, and Peter Roselle From Morgan Stanley Joins Louis Coppola as Co-Presenter for The Interactive Materiality Workshop
Last week, America’s Charities released its new Snapshot 2015 report during a webinar hosted by 3BL Media for 300 registered Social Responsibility and Employee Engagement practitioners. In case you missed it, you can click here to access the recording. We received numerous questions during and after the webinar that we’d like to provide the best answers to help with your social responsibility, workplace giving and employee engagement planning.
Well-designed corporate social responsibility programs increase revenue by as much as 20 percent, command price premiums up to 20 percent and increase customer commitment by as much as 60 percent, according to a study commissioned by Verizon and
A new study on reputation and corporate social responsibility by the Reputation Institute suggests that there’s a strong business case to be made for CSR. Seventy-three percent of consumers across the 15 largest markets in the world are willing to recommend companies that are perceived to be practicing CSR as part of their business strategy. The problem is, only five percent of companies are seen as delivering on those promises. Where’s the return on that CSR investment,asks Forbes Chief Insights Officer Bruce Rogers in a recent blog post.
Sustainable responsible investment is continuing to shift toward an ESG—environmental-social-governance—performance filter, moving on from more purist definitions of good, green companies. “ESG is one of the undiscovered opportunities in the market today,” says Steven Soranno, a senior equity analyst at Calvert Investments, in a recent New York Times report. Serrano should know.
Demonstrating the business case for investment in sustainability — whether in product innovation, supply chain improvements, operational efficiency, employee engagement, communications or an overarching, multi-pronged strategy — remains one of the biggest challenges for the private sector, even for companies that clearly understand the underlying issues. It is proving particularly difficult for change agents trying to get approval from executives within big, slow-moving corporations focused on short-term goals in a highly uncertain global economy.