Shake Your Future

Bacardi Offers Young, Unemployed Adults the Opportunity To Launch a Career in the Bartending World

The Shake Your Future initiative is giving young adults a fresh start in life and at the same time helping to meet the hospitality industry’s high demand for trained bartenders
Press Release

HAMILTON, Bermuda, November 22, 2022 /3BL Media/ - Family-owned spirits company, Bacardi is relaunching Shake Your Future in Paris to give young adults in the capital the life-changing opportunity to train as a professional bartender and at the same time help the city’s bars and restaurants find the trained staff they urgently need.

Bacardi Shake Your Future Is Back and Bigger Than Ever in Italy

Summary: 
  • The family-owned spirits company’s initiative offers unemployed young adults a life-changing opportunity to train as a professional bartender
  • With skilled bartenders in more demand than ever, this year Bacardi in Italy welcomes its biggest cohort to date and expands to Naples for the first-time
  • More than 90% of Bacardi’s Shake Your Future graduates in Italy are now working in hospitality
Press Release
  • The family-owned spirits company’s initiative offers unemployed young adults a life-changing opportunity to train as a professional bartender
  • With skilled bartenders in more demand than ever, this year Bacardi in Italy welcomes its biggest cohort to date and expands to Naples for the first-time
  • More than 90% of Bacardi’s Shake Your Future graduates in Italy are now working in hospitality

Bacardi Launches Shake Your Future in South Africa

Free Professional Bartender Training Programme to Empower Unemployed Young Adults
Press Release

JOHANNESBURG, April 21, 2022 /3BL Media/ - Bacardi, the largest privately held spirits company in the world, is bringing Shake Your Future - its free, professional bartender training programme for disadvantaged young adults – to South Africa for the first-time.

Participants of the programme will receive training to develop a career in the art of bartending and mixology, and invaluable work experience in some of the industry’s top bars and restaurants – giving them the chance for a fresh start in life.

Bacardi Launches Shake Your Future in Spain, a Training Program in the Art of Cocktails to Address Youth Unemployment

Summary: 
  • With a very high youth unemployment and a significant deficit of qualified bartenders in the industry, Shake Your Future was born with the goal to address both challenges.
  • In Barcelona, eighteen unemployed young people will be trained for ten weeks in the art of cocktails and will intern in some of the leading bars and restaurants in the sector, acquiring valuable work experience as professional bartenders that will give them access to new employment opportunities.
  • This initiative, which is carried out in collaboration with the European Bartender School, has already been carried out in France and Italy, and will be extended to 12 major cities around the world in the next three years.
  • With this project, Bacardi continues to promote talent, dissemination and knowledge in the world of cocktails on a global scale.
Press Release
  • With a very high youth unemployment and a significant deficit of qualified bartenders in the industry, Shake Your Future was born with the goal to address both challenges.
  • In Barcelona, eighteen unemployed young people will be trained for ten weeks in the art of cocktails and will intern in some of the leading bars and restaurants in the sector, acquiring valuable work experience as professional bartenders that will give them access to new employment opportunities.
  • This initiative, which is carried out in collaboration with the European Bartender School, has already been carried out in France and Italy, and will be extended to 12 major cities around the world in the next three years.
  • With this project, Bacardi continues to promote talent, dissemination and knowledge in the world of cocktails on a global scale.

Bacardi Takes Stands on Both Gainful Employment and the Environment

By Tina Casey
Article

Bartenders have a unique window on the world. They absorb and reflect the hubbub of conversation that swirls around their workplace. They fill many roles, including those of cheerleader and social influencer. When brands build relationships with bartenders — or mixologists, in professional parlance — they have a unique opportunity to amplify their messages. That’s not as simple as it may seem, but the company Bacardi has launched a new youth training program that could help build public support for its environmental activities as well.

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