Simon Mainwaring

Purpose At Work: How Timberland Is Planting A Climate Change Movement

by Simon Mainwaring
Article

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.

A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.

Purpose At Work: The Path To Purposeful Profit with Timberland Sustainability Director, Colleen Vien

by Simon Mainwaring
Article

We First CEO Simon Mainwaring sat down with the Sustainability Director of Timberland, Colleen Vien, to discuss how the global apparel industry leader is able to create business growth through activating its purpose. The following are excerpts from that webinar, which can be watched in its entirety here.

// We First: a Way to Look at the World as a Mutually-Dependent Global Community

Article

"We First is the name of the company...but more than that...it's a way of looking at the world."

Simon Mainwaring

July Cause Marketing Teleconference: Why The Best Hope for Business is the Business of Hope

Cause Marketing Master Series Presents Simon Mainwaring, We First
Press Release

(3BL Media / theCSRfeed) June 28, 2011 - As we step into the second decade of this century, it is reasonable to ask: "Are current corporate social responsibility and cause marketing efforts sufficient to meet the scale of needs in the world, especially given the stature and role that corporations play in society?"

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