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Which Sustainability Factors Are Most Linked to Brand Strength?

Blog

By Bahar Gidwani

Part 5 of our 5-part series

In the previous posts in this series, we have described the relationship between Brand Finance’s Brand Strength Index and CSRHub’s sustainability rating.  The overall correlation between these large sets of data is strong—and it has been growing stronger.  We will now look at how each of the twelve individual components in CSRHub’s metric system relate to brand strength.

Pearson plc Release Corporate Responsibility Report for 2012

Press Release

August 5, 2013 /3BL Media/ - Pearson's 2012 Corporate Responsibility report highlights progress of our responsible business framework, developed to reflect the needs of our stakeholders. Pearson's purpose is to help people make progress in their lives through learning, this purpose informs and shapes our company strategy, and is the starting point of our responsibility framework. We believe our commercial goals and our social purpose are mutually reinforcing.

The Relationship Between Brand and Sustainability Is Getting Stronger

Blog

By Bahar Gidwani

Part 4 of our 5-part series.

In the last post in this series, we examined our finding that brand strength and sustainability are correlated.  We found evidence that the relationship we have discovered between Brand Finance’s Brand Strength Index and CSRHub’s corporate social responsibility and sustainability ratings are not due to random chance.  Let’s assume the relationship is real.  How has it changed over time?

Is The Correlation Between Brand Strength and Sustainability Due to Random Chance?

Blog

By Bahar Gidwani

Part 3 of a 5-part series

In the previous posts in this series, we showed that there is a strong correlation between brand strength as measured by the Brand Finance Brand Strength Index and sustainability as measured by CSRHub’s metrics engine.  We promised to examine more closely whether or not the correlation we discovered is meaningful.

Banorte – Ixe y New Ventures México Lanzaron GENERACIÓN IMPACTO para Potenciar el Crecimiento de Empresas Sociales y Ambientales

Press Release

July 29, 2013 /3BL Media/ - Banorte – Ixe y New Ventures México lanzaron GENERACIÓN IMPACTO, iniciativa que busca potenciar el crecimiento de empresas en etapas tempranas que por medio de su modelo de negocios resuelven alguna problemática social y/o ambiental en México.

The Tie Between Brand Value and Sustainability Is Getting Stronger

Blog

By Bahar Gidwani

Part 1 in a 5 part series

Does a company that invests in sustainability increase its brand value?  What parts of sustainability performance seem to drive brand?  This is the first of five posts about a new, broad, multi-year study that shows that the connection between sustainability performance and brand value has increased dramatically during the past year.  The study has also revealed that some aspects of sustainability are more closely related to brand, than others.

Science Makes the World Go Round

Article

At Mars, we believe that science is crucial to our business success, helping us play a role in tackling a wide range of social, economic and environmental challenges facing the world today. 

Read more  here about science being crucial to Mars success>>

AIAG Honors Corporate Responsibility Leaders in Automotive Industry

Awards presented during ceremony at 2013 Corporate Responsibility Summit
Press Release

May 14, 2013 /3BL Media/ - AIAG has recognized the individual achievements of five leaders in the automotive industry for their accomplishments and dedication in the area of corporate responsibility. The not-for-profit, member-supported organization that helps automotive companies operate at peak performance presented the volunteer awards during a ceremony at its 2013 AIAG Corporate Responsibility Summit.

BBB Forum on Corporate Responsibility - NYC

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BBB Forum on Corporate Responsibility

BBB Forum on Corporate Responsibility VI

 

Corporate Responsibility
at the Crossroads

Duke Energy Releases 2012 Sustainability Report

Press Release

CHARLOTTE, N.C., April 22, 2013 /3BL Media/ PRNewswire/ -- Duke Energy (NYSE: DUK) has released its 2012 Sustainability Report, a comprehensive overview of the company's social, environmental and financial performance.

(Logo:  http://photos.prnewswire.com/prnh/20130322/CL81938LOGO )

It is available at: http://sustainabilityreport.duke-energy.com

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