Social Action

SiMPACT Strategy Group: Pulling Off the Impossible

As told to Chris Allsop from Advantage Magazine
Article

Stephanie Robertson, president of SiMPACT Strategy Group, founded her company in 2004. Having helped companies in the UK such as Shell, Vodafone, and Friends Provident better think through their CSR and community investment programs, Robertson wanted to bring her experience to bear in Canada. To this end, SiMPACT, which has eight people and offices in Calgary and Toronto, works with organizations to understand, value, maximize, and better communicate their social impact.

Cause Marketing Wall of Shame: Holt Renfrew Edition

Lack of transparency and an old-school playbook make Holt Renfrew’s latest cause marketing campaign so out of style
Summary: 

Alongside the new-retro styles of fall 2012 like the modern geometric Prada and MiuMiu prints and the reinvented lady looks by Louis Vuitton and Valentino, Holt Renfrew’s latest cause marketing campaign is decidedly dated.  Recently, Holt Renfrew and Missoni partnered to create a limited-edition, worldwide-exclusive plush bear and elephant that will support OrphanAid Africa. This cause marketing campaign is the equivalent of a 1988 Christian Lacroix pouf skirt because of its old-school playbook, lack of transparency and cause and consumer mismatch.

Blog

Alongside the new-retro styles of fall 2012 like the modern geometric Prada and MiuMiu prints and the reinvented lady looks by Louis Vuitton and Valentino, Holt Renfrew’s latest cause marketing campaign is decidedly dated.  Recently, Holt Renfrew and Missoni partnered to create a limited-edition, worldwide-exclusive plush bear and elephant that will support OrphanAid Africa. This cause marketing campaign is the equivalent of a 1988 Christian Lacroix pouf skirt because of its old-school playbook, lack of transparency and cause and consumer mismatch.

Accenture and VSO Give Entrepreneurship Award to Shoemaker from Sierra Leone

Award reflects Accenture’s Skills to Succeed corporate citizenship initiative
Press Release

LONDON, October 1, 2012 /3BL Media/ – Accenture and VSO today announced that Umaro Kargo, a shoemaker from Makeni, Sierra Leone, is the winner of the Making Markets Work for the Poor: Entrepreneurship Award.  The award, which honors an individual or group who demonstrates outstanding entrepreneurial spirit in the face of adversity, provides Mr. Kargo with $2,000 worth of in-kind support for business development training from VSO partners to help him build his business by accessing influential markets within West Africa.

Ford Partners with Feeding America to Make Experiencing the All-New Escape a Charitable Endeavor

Summary: 
  • Ford and Feeding America®, the nation’s largest hunger-relief organization, will kick off the 2013 Ford Escape Hunger Drive in various cities around the United States
  • Guests at each Hunger Drive event will have the opportunity to experience smart features on the all-new Ford Escape, including its hands-free liftgate, EcoBoost® engine, active park assist and Blind Spot Information System (BLIS®) technologies
  • For each guest attending, Ford will provide 40 meals to Feeding America. In total, Feeding America expects to help provide more than 1.2 million meals through the campaign
Press Release
  • Ford and Feeding America®, the nation’s largest hunger-relief organization, will kick off the 2013 Ford Escape Hunger Drive in various cities around the United States
  • Guests at each Hunger Drive event will have the opportunity to experience smart features on the all-new Ford Escape, including its hands-free liftgate, EcoBoost® engine, active park assist and Blind Spot Information System (BLIS®) technologies
  • For each guest attending, Ford will provide 40 meals to Feeding America. In total, Feeding America expects to help provide more than 1.2 million meals through the campaign

Ninth Annual Fundraiser "Carries the Torch" for Collaborative Generosity

Four local non-profits receive donations totaling more than $185,000
Press Release

(3BL Media) Skytop, PA – July 26, 2012 - At tonight’s completely sold-out Ninth Annual Pocono Mountains Community Fundraiser entitled, “Carrying the Torch for Our Community and Beyond,” four local human services organizations will receive donations totaling more than $185,000. This will bring the event’s nine-year sum to more than $1,250,000, reinforcing its standing as the largest single fundraiser event in Monroe County.

DUCA Builds Value by Giving

Their "DUCA Village" PrDUCA’s Partnership with Opportunity International Canada Aims to Fight Poverty in South America
Article

DUCA Financial Services Credit Union has a clear vision – financial security for everybody. They do their part to help make that vision a reality, by giving 4% of their profits to promote health and education and to alleviate poverty.

Their commitment is making a real difference in their brand, their staff and in communities both at home and abroad, as highlighted by two DUCA initiatives.

Status Update: Facebook Promotes Organ Donation

Blog

For years, the Department of Motor Vehicles has inquired whether we'd like to be an organ donor, but Facebook has posed a more direct question: Are you?

Global Conference for Social Change Recognizes Anvil Knitwear as a Top Leader in Sustainability

Press Release

(3BLMedia/theCSRfeed) NEW YORK - October 20, 2010 - On November 18 in New York, The Foundation for Social Change and United Nations Office for Partnerships (UNOP) will recognize Anvil Knitwear as a Top Leader of Change in the sustainability category at the Global Conference for Social Change: Turning Social Responsibility Into Social Action.

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