subaru

Subaru of America Named First-Ever Honoree of ASPCA® Corporate Compassion Award

Subaru, the Largest Corporate Donor of the ASPCA, has Donated $30 Million and Supported 1,500 Animal Welfare Events Across the Country
Press Release

Camden, N.J., September 21, 2021 /3BL Media/ – Subaru of America, Inc. today announced it is the first-ever recipient of the Corporate Compassion Award from the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). The Corporate Compassion Award recognizes the automaker’s longstanding commitment and efforts to protect and support pets nationwide.

The National Ski Patrol's Avalanche Dogs

Blog

Subaru celebrates its 25th year of partnering with the National Ski Patrol®, and Ambassador Drew Warkentin describes a typical day of working with avalanche rescue dogs.

Drew Warkentin watches as Mookie, a 9-year-old black Labrador retriever with a handsome red collar, paws through a deep pile of snow. Some dogs dig for fun, but this good boy is all business. Warkentin, a ski patroller in the Colorado mountains, has buried a backpack in the snow, and Mookie, an avalanche rescue dog, is trying to find it.

Subaru & National Ski Patrol: 25 Years of Partnership

National Ski Patrol® and Subaru celebrate a quarter century of helping others, together.
Blog

If you’re a skier, you know the logo: a sleek shield of red, white and blue. It belongs to the National Ski Patrol (NSP), the rescue brigade that grew up alongside the sport of skiing in America. In the 1930s, avid skier Charles Minot “Minnie” Dole founded a safety committee through the National Ski Association; by 1938, the committee had developed into the National Ski Patrol.

The Trash Problem in National Parks

Tips to Reduce Your Footprint on Protected Lands, By Olivia Young
Article

Yosemite has been working to reduce its waste through recycling (since 1975), composting (since at least 2009), and decades of education. In 2015, as a result of improved recycling infrastructure and "renewed efforts at visitor education," the park recorded its lowest number of bear incidents: 76. The following year, it announced the Zero Landfill Initiative with Subaru of America, the National Parks Conservation Association, and the Yosemite Conservancy. The initiative set out to divert 80% of its waste from the landfill by the end of 2017. Today, it diverts about 60%.

Guide to Road Trips With Your Dog

Blog

Planning to hit the road with your furry friend in tow? Read our ultimate guide to road trips with dogs to stay safe and keep your pooch happy along the way!

LGBTQ+ Consumers Value Brand Support Beyond Pride Month

by Victoria Petrock
Article

“You can’t just throw up a couple of ads or say we’re here for June and disappear,” Tim Bennett, a marketing consultant and former marketing executive at Subaru who led the company’s groundbreaking LGBTQ+-focused marketing campaign in the 1990s, told TNW in August 2020. "People are going to call nonsense on that,” he said. “You have to have some sort of consistency or at least a plan of continuity.”

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2020 Subaru Love Promise Retailer of the Year

At Schulte Subaru of Sioux Falls, South Dakota, kindness isn’t just a word. It’s a way of doing business.
Blog

ORIGINALLY PUBLISHED IN DRIVE MAGAZINE | WINTER 2020

Schulte Subaru was founded in 1970 by Terry Schulte and continues as a vital part of the Sioux Falls community today through the leadership and passion of his son Mike Schulte. Their philosophy is simple: If you treat people right, the business will take care of itself.

How Corporate Support Connects Us to the Wonders of Our National Parks

Thank You, Partners!
Article

he National Park Foundation depends on corporate partners to enhance and expand the efforts of the National Park Service to protect our parks, improve the visitor experience, pursue new programs, and engage younger generations. For more than a hundred years, America’s national parks have grown and thrived, thanks to the continued commitment and generosity of the business community. 

Philly's Valley Youth House Soups up LGBTQ Youth Resources; Plans to Revive Host Homes

By Michele Zipkin
Article

In order to bolster resources for LGBTQ youth, the Pride program recently partnered with Subaru of America’s LGBTQ employee resource group Out+Ally, which has supported the organization in past initiatives. In addition to donating $7,000 in laptops to the Pride program so youth can ultimately keep going to work and school as well as communicate with their case managers, Out+Ally committed to working with the Pride Task Force, a group of young queer and trans alumni of the Pride program who push for LGBTQ youth housing and basic rights.

How Nonprofits Can Steward Corporate Donors on Social Media

Article

Feeding America and Subaru

Subaru is not only one of Feeding America’s top supporters, but also a relatively new partner.

A few months ago, Subaru generously donated 50 million meals to Feeding America through a campaign that supported 199 food banks across the country. More recently, Subaru helped donate 100 million additional meals.

The company generously took the first step in sharing their recent donations on social media.

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