2020 TeenDrive365 Video Challenge Opens for Entry through Feb. 26: Winner to Receive $15,000 and Opportunity to Work with a Discovery Film Crew to Produce TV-Ready PSA
Silver Spring, Md. Wednesday, September 25, 2019 /3BL Media/ – A national video challenge for highschool students to encourage their peers to avoid distractions and stay safe behind the wheel opened this week.
Toyota TeenDrive365 Video Challenge in partnership with Discovery Education Invites Teens to Create Safe Driving PSAs
NEW YORK, Oct. 6, 2015 /3BL Media/ - Today’s teens are digital natives who, on average, send over 100 textsiand watch 1.15 hours of online videos a day.ii That’s why Toyota TeenDrive365 is launching two defensive driving campaigns that harness teens’ love of texting and online videos:
Marks the First Time Oculus Rift Virtual Reality Technology Is Being Used to Educate the Public about Safe Driving
DETROIT, January 14, 2015 /3BL Media/ – Today at the Detroit Auto Show, Toyota launched its newTeenDrive365 distracted driving simulator with Oculus Rift, marking the first time the virtual reality technology is being used to educate the public – teens and parents alike – about the dangers of distracted driving.
Younger drivers are often assumed to be the target audience for lectures about distracted driving, but many of them pick up risky habits from their parents, according to Tina Brunetti Sayer, principal engineer for Toyota's Collaborative Safety Research Center in Ann Arbor.
"As a mother of a teenager I often remind myself that the things I do behind the wheel go a long way in setting a powerful example," said Brunetti Sayer, winner of the 2015 Free Press Automotive Leadership Award for Community Involvement.