By Brian Kennell, President and CEO of United States and Canada for the Swiss-based multi-national Tetra Pak
When the milk industry moved away from the "Got Milk" tagline last year after 20 years of featuring smiling celebrities with milk mustaches, it wasn't because consumers didn't love the ads. It was because the campaign didn't stop the steady downward slide in Americans' milk consumption.
TETRA PAK DAIRY INDEX Consumers worldwide remain overwhelmingly positive about the goodness of milk, understand its nutritional value, but feel variety and convenience are not keeping pace with modern lifestyles and expectations.
June 17, 2015 /3BL Media/ - Busy, health-conscious generation reaffirms strong belief in milk’s goodness, providing opportunities to grow consumption
Consumers worldwide remain overwhelmingly positive about the goodness of milk, understand its nutritional value, but feel variety and convenience are not keeping pace with modern lifestyles and expectations.
With the rise of interest in the circular economy, it is heartening to observe the evolution of corporate sustainability commitments that pay renewed attention to the entire life cycle, not just mid and end-of-life solutions characteristic of past practices, especially because of the current reality around resource scarcity. Most experts agree that global population growth—expected to rise an estimated three billion over the next 20 years—and increased consumer consumption is putting more of a strain than ever on natural resources.
LAUSANNE, SWITZERLAND, May 21, 2015 /3BL Media/ – Tetra Pak enjoyed further success at WorldStar awards in Milan on May 19: Tetra Prisma® Aseptic 1000 with bio-based plastic, first used by Coca Cola’s Del Valle Reserva, received a gold award for sustainability.
The package, together with Tetra Top with Separable Top, had earlier picked up WorldStar awards in the beverage category.
First Lab with WRI Shares Supply Chain Perspectives
DENTON, Texas, May 20, 2015 /3BL Media/ — What will it take for industry to understand the importance of using renewable materials to mitigate natural resources scarcity and to increase use of renewable resources?
Tetra Pak today shared highlights from the first of a new series of Learning Labs designed to shed light on these issues and more. Through dialogues with key stakeholders, Tetra Pak is leading efforts to assess the business value that comes from using renewable resources—those that can be regrown or replenished over time—and more responsible use of natural capital.
May 8, 2015 /3BL Media/ - Valio has announced that it will continue its use of 100% renewable milk cartons after an initial test period of three months. From May 1st 2015, the fully-renewable Tetra Rex® Bio-based will be introduced for Valio Luomu™ organic milk and sour milk.
When the Edelman 2015 Global Trust Barometer was released in January, one thing became abundantly clear: Consumer trust, or lack thereof, will force industry and businesses to rethink the way they practice sustainability.
April 13, 2015 /3BL Media/ - From today, consumers across Sweden can buy Arla Food’s Eko brand organic milk in Tetra Rex® Bio-based, the world’s first carton package made entirely from renewable materials. The one-litre carton, with TwistCap™ OSO 34 opening, uses plastics derived from sugar cane, plus paperboard; nothing more.