DENTON, Texas, September 21, 2017 /3BL Media/ - Tetra Pak's Packaging Material Converting Factory in Denton, TX is getting ready for new technology to support the growth of its business in the U.S. and Canada. The plant’s expanded capabilities are made possible through a sizeable €30-million investment in factory upgrades, including a new state-of-the-art laminator, that will ensure the facility is well positioned to meet the evolving needs of the U.S. and Canadian markets with a wider range of packaging formats.

Tetra Pak Index: The Connected Consumer
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.

LAUSANNE, Switzerland, September 6, 2017 /3BL Media/ - Brands need to focus their online engagement on a new generation of influencers if they are to thrive in a connected, information-saturated world, according to the Tetra Pak 2017 Index. The company has identified a group of Super Leaders, the most influential subset of the wider online community. When engaged, these influencers can become brand advocates to spread messages, shape opinions and help build trust in products.

This year marks our 10-year anniversary of FSC™ (Forest Stewardship Council™) certification, and we are proud to take the opportunity to share some of the impressive results we have had to date.