Timberland

Timberland Shares an Emotional Open Letter to Nature for 50th Anniversary of Earth Day with a Bold Message: "Caring is no Longer Enough"

Anthem video inspires global community to be heroes for nature
Press Release

STRATHAM, N.H., April 22, 2020 /3BLMedia/ - At the heart of the Timberland® brand is the belief that a greener future is a better future. For the 50th anniversary of Earth Day, Timberland has a bold new message to share about humanity’s relationship with nature: “Caring is no longer enough.”

Timberland Invites Consumers to Support COVID-19 Relief Efforts

Brand offers two-to-one match through VF Foundation and supports local partners
Press Release

April 8, 2020 /3BL Media/ - Global outdoor lifestyle brand Timberland is calling upon consumers worldwide to join Timberland and its parent company, VF Corporation, to support the GlobalGiving Coronavirus Relief Fund. The VF Foundation, the private grantmaking organization funded by VF, made an initial contribution of $1.5M and will match all consumer donations two-to-one, up to an additional $500,000.  

Nature Needs Heroes: Actor Yo Yang on Supporting Eco-conscious Projects

Actor and supporter of eco-conscious projects. Taipei.
Summary: 

Timberland is proud to feature Yo Yang in the brand’s “Nature Needs Heroes” campaign, which celebrates heroes around the world who are making positive change for the planet, and calls on the global community to join the movement. 

Blog

Timberland is proud to feature Yo Yang in the brand’s “Nature Needs Heroes” campaign, which celebrates heroes around the world who are making positive change for the planet, and calls on the global community to join the movement. 

Timberland Launches Season Two of Nature Needs Heroes Campaign

Campaign celebrates six heroes for nature from around the globe; highlights new eco-conscious styles for SS20.
Press Release

STRATHAM, N.H., January 28, 2020 /3BL Media/ - For the spring 2020 season, Timberland builds upon the brand’s Nature Needs Heroes campaign, celebrating six eco-heroes from around the globe who are making positive change for the planet, and calling on the global community to join the movement. The campaign first debuted in fall 2019, in concert with the bold announcement that Timberland will plant 50 million trees by 2025, to help fight the devastating effects of climate change in pursuit of a greener future.

On the Eve of the Earthquake’s 10th Anniversary, Timberland Reflects on a Decade of Investment in Haiti

by Atlanta McIlwraith
Blog

Sunday, January 12 will mark the 10th anniversary of the catastrophic 7.0 MW earthquake that struck Haiti and shook the world. For months following the disaster, international media kept Haiti in focus and shared stories of loss, perseverance and hope. This anniversary and milestone presents an opportunity for the world to take new look at how Haiti has recovered and evolved over the past decade. At Timberland, we are doing just that. Our investment in Haiti began in 2009 with a commitment to plant five million trees in five years.

Timberland Announces Move to Source Leather from Regenerative Ranches

Article

by Emily Holebrook

Outdoor lifestyle brand Timberland today announced a new partnership with Other Half Processing to build a responsible leather supply chain sourced from ranches that employ regenerative practices.

Happy New Year From 3BL Media

As we enter 2020, take one last look back on how brands communicated purpose in 2019
Newsletter

This past year, consumers, investors and employees demanded that companies enact change and demonstrate purpose beyond generating profit. 

With 2019 about to wrap, we look back at the brands that rose to meet stakeholder expectations and the interesting ways they communicated their good work on environmental, social and governance (ESG) topics.

Click here to see our 2019 Year in Review.

Nature Needs Heroes: Environmental Communicator Summer Rayne

Summary: 

Meet Summer Rayne, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Summer Rayne, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Nature Needs Heroes: Kathleen Ellie on Living a Sustainable Lifestyle

Summary: 

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Nature Needs Heroes: Jon Freidman & Brad Mcnamara Bring Farming to Inner Cities

Summary: 

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

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