We First CEO Simon Mainwaring sat down with the Sustainability Director of Timberland, Colleen Vien, to discuss how the global apparel industry leader is able to create business growth through activating its purpose. The following are excerpts from that webinar, which can be watched in its entirety here.
At Timberland we are all Earthkeepers, and we live each day with our purpose in mind, to step outside, work together and make it better. We believe it’s necessary to appreciate those who have been going above and beyond to make our products better, our cities greener or our communities stronger. Joyce Chan is someone that lives as an Earthkeeper in her personal and professional life every day. Joyce is our Regional Merchandising Manager in Hong Kong.
Last week three representatives from Timberland joined smallholder farmers in Haiti to pick cotton as part of Haiti’s’ first commercial cotton harvest in 30 years. Since 2016, Timberland has partnered with the Smallholder Farmers Alliance (SFA) on an initiative to reintroduce cotton farming - once the country’s fourth-largest export crop - to Haiti. The recent harvest was a key milestone in the project, which aims to create a new sustainable supply chain of organically grown cotton while simultaneously providing social and environmental benefits to Haitian farm communities.
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the urban outdoor lifestyle. It is part of VF Corporation. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head (pun intended), with versatile collections that reflect the brand’s rich heritage of utility, craftsmanship and style.
Timberland has greened over 130,000 sq/ft of urban space and isn't stopping there
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Green spaces in urban communities help improve individual wellbeing and strengthen communities.
In 2015, Timberland made a commitment to create or restore green space in urban areas. This year took our urban greening to New York City, Chicago, and Los Angeles. More than 260 people volunteered and planted 37 trees, 800 shrubs, and 400 seeds to transform underutilized space into 15,000 square feet of community green space.
Volunteers transform 10,000 square feet of vacant lot into a resident-driven urban farm to benefit the local homeless population
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On the third and final stop of Timberland’s three-city 2018 urban greening tour, close to 100 volunteers transformed a vacant lot in Los Angeles into a resident-driven urban farm to benefit the local homeless population.
Expanded footwear, apparel and accessories collaboration underscores shared commitment to sustainable style
LONDON, January 21, 2019 /3BL Media/ – During London Men's Fashion Week, fashion designer Christopher Raeburn, whose label of the same name is synonymous with responsible, intelligent design, unveiled his FW19 collaboration with Timberland. The collection, which spans across footwear, apparel and accessories, builds upon the Timberland x Christopher RÆBURN apparel capsule that debuted in FW18, and marks the first since Timberland announced a broader partnership with Raeburn to serve as the brand’s Global Creative Director.
With support from Journey's and the Student Conservation Association, Timberland takes greening commitment to LA, NYC and Chicago
It’s been 3 years since we launched our five-year Urban Greening commitment. Throughout the years, we’ve learned many valuable lessons, like how to plant a tree without getting your Timbs dirty (just kidding, they always get dirty), how to move two thousand bricks via human chain and most importantly, that we have the potential to do more. So, this year, we set out to green not just one city, but three.
For the past five years, Timberland has been a proud sponsor of the University of New Hampshire’s Social Venture Innovation Challenge (SVIC), an innovative competition for students and community members to share sustainable, business-oriented solutions to pressing social and environmental challenges. Now in its sixth year, the SVIC inspires a large and diverse group of thought leaders to develop innovative, solution-orientated thinking and provides a forum to promote their ideas.