Earlier this month, I had the opportunity to attend and participate in the 2018 Points of Light Corporate Service Council (CSC) Annual Meeting in Atlanta, Georgia. Those of us who arrived on Sunday January 14th were invited to the Annual Martin Luther King Sunday Supper, which encourages corporate and civic leaders to break bread and barriers by having open conversations about topics currently affecting their community.
Last year, global outdoor lifestyle brand Timberland celebrated the 25th anniversary of its Path of ServiceTM volunteer program, which offers employees up to 40 paid hours each year to serve in their communities. The brand finished the year strong by engaging employees at its Stratham, New Hampshire headquarters to serve 200 families through the annual Holiday Giving Tree.
By: Jim Pisani, Global Brand President, Timberland
It’s hard to believe over a year has passed since I joined Timberland as global brand president. When I think back on my first weeks in the role, I recall two things above all others: the excitement I felt at the challenge of leading a nearly $2 billion global lifestyle brand; and how moved I was by the passion and commitment of the Timberland community — not only for the brand itself, but also for doing good. This was clearly a special place I had landed.
Global outdoor lifestyle brand Timberland has a longstanding commitment to protect and restore the outdoors. For Timberland, the outdoors encompass backcountry trails as well as well-worn paths in city parks, community gardens and other urban green spaces where employees and consumers live, work, and explore. Today, 54% of the world’s population lives in urban areas, a proportion that is expected to increase to 66% by 2050.
This holiday season, global outdoor lifestyle brand Timberland is focused not only on equipping shoppers with the latest in cold weather gear, but also with serving those in the community who are less fortunate. With the message “Made to Give” appearing in stores across the U.S., the brand engaged both employees and consumers in a variety of efforts to support communities in need.
Last August, Haiti’s Smallholder Farmers Alliance and global outdoor lifestyle brand, Timberland, planted cotton seeds at a trial site near Gonaives, with the intention to bring cotton growing back to Haiti after a 30 year hiatus. Four months later, the cotton plants are thriving and at various stages of maturing. All 15 varieties being tested will be harvested by late January.
Timberland last week sent more than 100 of its employees into action to support Gather’s mission to end hunger in the Seacoast.
More than 1,000 individuals received healthy ingredients for Thanksgiving-week meals, thousands of spice packets were prepared for Pantry Market customers, the Gather warehouse was organized to prepare for the busy holiday season and floral arrangements were created for Seacoast seniors who receive Gather’s monthly meal deliveries.
Recently, over 100 volunteers from Timberland and its partners from Journeys, KicksUSA and Urban Outfitters, as well as local Philadelphia photo-blogger Conrad Benner of StreetsDept.com, came together to help transform a section of an abandoned railway in Philadelphia into a new city green space, that will open to the public in Spring 2018. Timberland organized the volunteer day in partnership with the