In recognition of National Disaster Preparedness Month and the launch of Common Impact’s Disaster Resiliency report and skills-based volunteering portfolio, CEO Danielle Holly sits down with TOMS Chief Giving Officer Amy Smith to discuss how the company became a significan
It has long been the goal of any cause campaign to create that emotional connection between a consumer and a cause. Tapping an emotional cord helps consumers spring to action in support of important issues, but is oftentimes easier said than done. Now, as technology continues to change how we interact with the world around us, more cause marketers are harnessing the power of virtual reality (VR) to create entirely new, shocking, eye-opening and honest immersive experiences – bringing consumers along on the cause journey like never before.
Showing consumers the true impact of their purchases that support social and environmental initiatives can be difficult for brands. In fact, less than a quarter of Americans (24%) believe their purchases make a significant positive impact.
The CI and TOMS’ partnership began in 2013 resulting in millions of pairs of shoes being given to kids in need.
KANSAS CITY, Mo., May 5, 2016 /3BL Media/ As the annual event One Day Without Shoes approaches, Children International is celebrating giving nearly 3 million pairs of shoes to kids in need and three years as a TOMS Giving Partner.
As an Egyptian-American, my friends and family were surprised when I did not enthusiastically celebrate the revolution in Egypt three years ago. My answer was (and still is) simple: I prefer renaissance over revolution.
While TOMS was once the darling of the social impact world, bashing the brand has become ubiquitous and de rigueur. The greatest issue has been around the company's disruption of local markets by importing shoes to less-developed countries.
AOL employees across the country kicked off their shoes on April 16th in support of TOMS One Day Without Shoes (ODWS), a day to raise global awareness of the impact a pair of shoes can have on a child’s life by taking off our own. For the past two years, AOL employees rallied around this day by going #withoutshoes, and this year was no different.