The idea that you can’t push too hard or else companies will leave is a convenient position for profit obsessed corporations.
By Brad Zarnett
Last week I was engaged in a conversation with a highly respected sustainability colleague. We both have a similar vision for a better planet but we have a fundamental difference of opinion on how to get there.
What’s more radical? Calmly following a path towards an almost certain human crisis or trying something new, on the fringe, something disruptive, that has a chance of changing our course for a better future.
Having just read the book Winners Take All: The Elite Charade of Changing the World by former New York Times columnist, Anand Giridharadas, and mostly agreeing with it, I thought that it would be interesting to read a critique by Jay Coen Gilbert, the co founder of the movement for Certified B Corporations, which happened to fall into the crosshairs of Giridharadas’ criticism.
Sustainability has come a long way in the last 10 years. It's now common language in boardrooms across the world. Most companies have someone who has a title that includes the world Sustainability, CSR, Value Creation or Shared Value. This is a great achievement and we should all be thrilled with this cultural shift. But we're not there yet and lately inspiration has been lacking.
Let the SDGs lead the way with a competition that will inspire.
This past December, representatives from 195 nations gathered in Paris to negotiate an historic agreement to combat climate change and accelerate the transition to a sustainable, low-carbon future. After two weeks of negotiations, the nations unanimously agreed to adopt the international climate pact. On April 22, 2016, nations will again gather, this time at the United Nations headquarters in New York, to formally sign the Paris Agreement.
The world has already seen a significant shift towards stronger climate action, in the ensuing months since the adoption of the Agreement.