Last month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions for the New Year:
Businesses seeking to do well by doing good via integrated corporate responsibility and cause marketing programs have turned in increasing numbers to Facebook, the 800-pound-gorilla of social media.
The potential of brands to align with the "cause" of America's independent sector is just beginning to be tapped. A new program from Johnson & Johnson is a great illustration of how brands can go beyond single-cause alignment to build an platform to support the work of 1.4 million nonprofits.
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The potential of brands to align with the "cause" of America's independent sector is just beginning to be tapped. A new program from Johnson & Johnson is a great illustration of how brands can go beyond single-cause alignment to build an platform to support the work of 1.4 million nonprofits.
Annual forum of more than 100 thought leaders, academics and CSR program administrators to take place at The Art Institute of Chicago, May 12-13
Press Release
(3BL Media / theCSRfeed) March 29, 2011 - VolunteerMatch, the Web’s most popular volunteering network and a leading resource for companies, schools, and brands engaging volunteers, will host its annual Client Summit on May 12-13 at The Art Institute of Chicago.
(3BLMedia/theCSRfeed) February 28, 2011 - The 2011 year promises renewed investment in CSR and sophisticated approaches like complex collaborations, international engagement and responses to climate change. Canadian Business for Social Responsibility (CBSR) has been monitoring activity in our membership group, nationally and internationally as we move towards a post-recession CSR landscape in Canada. With a great deal of activity in play, these developments rose to the top of our list for Q1. What do you see on your CSR landscape?
CA proposes bill that would establish a new model of business called a “flexible purpose corporation,” allowing companies to give equal weight to all elements of the triple bottom line.
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CA proposes bill that would establish a new model of business called a “flexible purpose corporation,” allowing companies to give equal weight to all elements of the triple bottom line.
(3BLMedia/theCSRfeed) May 5, 2010 - At the 2010 Ceres Conference, Addison Senior Sustainability Strategist Judy Sandford spoke with 3BL Media's Christine Arena about trends in sustainability communications, including the increasing use of stakeholder engagement to address challenges and enhance corporate initiatives.
It’s that time of year when we reflect on the past twelve months and start planning for the next cycle. With that in mind, here's our pick of the sustainability trends that emerged in 2010 that we anticipate will continue to grow in prominence in 2011.
A quick snapshot:
SIRAN (Sustainable Investment Research Analyst Network) reported that 93 of the S&P 100 now disclose at least some sustainability information.
