Trust Inc

Who Do You Trust? It Might Depend on Your Generation

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In a collection of essays called Trust, Inc., business school professors James M. Kouzes and Barry Z. Posner write: “The truth is that trust rules. Trust rules relationships. Trust rules your influence. Trust rules you team’s cohesiveness. Trust rules innovativeness. Trust rules brand image. Trust rules financial stability. Trust rules performance. Trust rules just about everything you do.”

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