TYO:5108

Bridgestone Americas Technical Center Hosts Seventh Annual Engineer for a Day Event

Press Release

May 13, 2020 /3BL Media/ - Bridgestone Americas Technical Center, a state-of-the-art hub for the development of innovative and advanced tire technologies, hosted its seventh annual Engineer for a Day event in Akron, Ohio. The full day of interactive activities was created to attract local students to the field of engineering.

Bridgestone to Give Year-To-Date Customer Donations to Boys & Girls Clubs COVID-19 Relief Fund

Press Release

May 12, 2020 /3BL Media/ - Bridgestone Retail Operations (Bridgestone), a subsidiary of Bridgestone Americas, announced it will donate $840,000 to support COVID-19 relief efforts at Boys & Girls Clubs across the country.

Bridgestone Named First Partner for First Video Game Designed to Celebrate Paralympic Athletes

“THE PEGASUS DREAM TOUR” will be the first official video game of the International Paralympic Committee and the Paralympic Games
Press Release

TOKYO, March 4, 2020 /3BL Media/ - Bridgestone Corporation (Bridgestone), the world's largest tire and rubber company and a Worldwide Olympic and Paralympic Partner, announced today its sponsorship support for the first official video game of the International Paralympic Committee (IPC). As the first partner of "THE PEGASUS DREAM TOUR," Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports.

Corporate Support for LGBTQ Rights Hits a Wall in Tennessee

Words by Tina Casey
Article

Without support from strong federal policies ensuring LGBTQ rights, corporate leaders who are striving for diversity and inclusion have little leverage to push back against discriminatory state legislation. That problem is clearly evident in the latest development, which concerns new anti-LGBTQ legislation in Tennessee.

LGBTQ rights: letters are only a start

Brands Taking Stands: 2019 Year in Review

by Mary Mazzoni
Article

2019 was a big year for corporate, executive and employee activism. Here are some of the boldest and most influential brands taking stands stories that crossed our desks.

May

The Guardian swaps the term “climate change” for “climate emergency.” 

2019 Sees Bridgestone EMEA, in Partnership with Leading Car Manufacturers, Strengthen its Commitment to a More Sustainable, CASE-oriented Future

Summary: 
  • New to 2019, the innovative Enliten technology enabling less materials to be used in tyre production and improving the tyre’s fuel efficiency was brought to the roads for a more sustainable mobility.
  • Several ground-breaking CASE mobility projects launched in partnership with leading car manufacturers addressed global macro trends, such as climate change and urbanisation.
  • Bridgestone was chosen to provide approximately 100 new original equipment fitments in EMEA, across more than 50 different models from 14 different manufacturers in 2019, with a 10 percent year-on-year growth for HRD+ fitments. 
Press Release
  • New to 2019, the innovative Enliten technology enabling less materials to be used in tyre production and improving the tyre’s fuel efficiency was brought to the roads for a more sustainable mobility.
  • Several ground-breaking CASE mobility projects launched in partnership with leading car manufacturers addressed global macro trends, such as climate change and urbanisation.
  • Bridgestone was chosen to provide approximately 100 new original equipment fitments in EMEA, across more than 50 different models from 14 different manufacturers in 2019, with a 10 percent year-on-year growth for HRD+ fitments. 

Bridgestone Americas Drives Positive Community Impact through Inaugural Volunteer Week

Teammates volunteered nearly 1,600 hours to improve the way people move, live, work and play in the U.S. and Latin America
Press Release

NASHVILLE, Tenn., December 17, 2019, /3BL Media/ ― Bridgestone Americas, Inc. today announced the results of its inaugural Bridgestone Americas Volunteer Week, a concentrated, network-wide volunteerism campaign intended to promote the greater good in its communities. The success of the 2019 campaign was driven by employee participation in dozens of volunteer events.

Tire CEOs Reaffirm Commitment to Research for Sustainability, Recognize Tire Industry Project Achievements

Press Release

/3BL Media/ - CEOs of eleven leading tire manufacturers met to review progress and confirm the ongoing mandate of the leading global forum for tire manufacturers on sustainability issues. 

Founded in 2005, the Tire Industry Project (TIP) is a global CEO-led initiative undertaken by leading tire manufacturing companies to research potential human health and environmental impacts of tires throughout their lifecycle. TIP operates under the umbrella of the World Business Council for Sustainable Development (WBCSD) and is co-chaired by Bridgestone, Goodyear, and Michelin.  

Bridgestone Aims to Recycle Two Million Used Tires to Make New Ones

Re-using carbon black from old tires will help alleviate supply constraints for virgin carbon black.
Article

by: Dan Carney

Carbon black, the sooty by-product of incompletely oxidized petroleum that is used to reinforce the rubber in tires, is such a sought-after commodity that Bridgestone Americas, Inc. expects demand to outstrip supply.

Bridgestone Introduces New Collaboration Center in Museum Tower Kyobashi to Drive Innovation, Design and Brand Projects

Press Release

TOKYO, November 29, 2019 /3BL Media/ — Bridgestone Corporation today announced the opening of Bridgestone Cross Point (BXP) at Museum Tower Kyobashi in Tokyo. BXP is designed to foster open collaboration among Bridgestone, its customers and its partners to help drive innovation, design and brand projects that will deliver advanced, sustainable solutions for a world in motion. 

Pages

Subscribe to TYO:5108