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Key Takeaways from the 2012 Cause Marketing Forum Conference – Article 1 of 4

Inspiration, Dedication, a Reality Check and a Sense of Humor
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Inspiration, Dedication, a Reality Check and a Sense of Humor

Having had the past week to ruminate on the 10th Annual Cause Marketing Forum conference (as well as dig out of my inbox from my extended time spent in the fine city of Chicago), I have finally had a chance to put some thoughts to paper (or word press as it goes).

Cause Marketers Bring 'Authenticity' & 'Relationships' to CMF12

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The watchwords of the 2012 Cause Marketing Forum were ‘Authenticity’ and ‘Relationships’ – two notions we at Network for Good have long endorsed as vital components of cause engagement.  It was encouraging to hear these same themes peppered throughout numerous presentations by cause marketers of all stripes.

UNICEF Receives Highest Honor at 2012 Cause Marketing Forum Conference

Press Release

(3BL Media) Chicago, IL - May 31, 2012 - The Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends, was bestowed on UNICEF at the 2012 Cause Marketing Forum conference here today.

Cause Marketing Forum Hands Out Halo Awards; Unilever Hosts an Online Dialogue on its Sustainable Living Plans; MSL Group Offers "PurPle" Communications Service

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

A Call to Business to Respect and Support Children’s Rights

Summary: 

A landmark set of ten principles to ensure that companies respect and support children’s rights has been released. UNICEF, the UN Global Compact and Save the Children today introduced the Children’s Rights and Business Principles, a call on business to step up their efforts to respect and support children’s rights in the workplace, marketplace and community.

Press Release

A landmark set of ten principles to ensure that companies respect and support children’s rights has been released. UNICEF, the UN Global Compact and Save the Children today introduced the Children’s Rights and Business Principles, a call on business to step up their efforts to respect and support children’s rights in the workplace, marketplace and community.

Procter & Gamble and UNICEF Top Honorees at 2012 Cause Marketing Forum Conference

Press Release

(3BL Media / theCSRfeed) Rye, NY - December 19, 2011 - The Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends, will be bestowed on Procter & Gamble and UNICEF at the 2012 Cause Marketing Forum conference.

Horn of Africa Relief

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Earlier this month, UPS delivered an entire aircraft full of urgently needed food aid to Africa. The charter was the result of a request by the World Food Programme, one of UPS’s key partners in disaster relief, which has mobilized to assist victims of a famine in the Horn of Africa.

Watch video of UPS flight for famine relief

 

UPS flew a special 767 charter flight from Cologne, Germany, to Nairobi, loaded with approximately 50 metric tons of food to assist World Food Programme famine relief efforts in the Horn of Africa.

Summary: 

Today, 11-to-13 million people are starving and are fleeing southern Somalia for camps in Kenya.  Experts are calling it the worst drought in 60 years. More than 2 million children (under the age of five) in Somalia as well as in parts of Kenya and Ethiopia are acutely malnourished, including almost 500,000 children in an immediate life-threatening state.  In addition, children are more vulnerable to the spread of killer diseases, especially to outbreaks of measles, diarrhea and pneumonia.   

In response to this tragic situation, UNICEF and the World Food Programme (WFP) and CARE have officially released urgent appeals for assistance.  And, UPS committed to leverage its global logistics network to help speed emergency supplies to the region.

This week, UPS flew a special 767 charter flight from Cologne, Germany, to Nairobi, loaded with approximately 50 metric tons of food to assist World Food Programme famine relief efforts in the Horn of Africa.

About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the Web at UPS.com and its corporate blog can be found at blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS

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summary

Today, 11-to-13 million people are starving and are fleeing southern Somalia for camps in Kenya.  Experts are calling it the worst drought in 60 years. More than 2 million children (under the age of five) in Somalia as well as in parts of Kenya and Ethiopia are acutely malnourished, including almost 500,000 children in an immediate life-threatening state.  In addition, children are more vulnerable to the spread of killer diseases, especially to outbreaks of measles, diarrhea and pneumonia.   

In response to this tragic situation, UNICEF and the World Food Programme (WFP) and CARE have officially released urgent appeals for assistance.  And, UPS committed to leverage its global logistics network to help speed emergency supplies to the region.

This week, UPS flew a special 767 charter flight from Cologne, Germany, to Nairobi, loaded with approximately 50 metric tons of food to assist World Food Programme famine relief efforts in the Horn of Africa.

About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the Web at UPS.com and its corporate blog can be found at blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS

UPS16225

UPS to Ship 100+ Metric Tons of Food and Supplies to Aid Famine Relief in The Horn of Africa

Summary: 

UPS flexes its logistics muscle to assist UNICEF and WFP(World Food Programme) with supplies shipments to famine ravaged East Africa.

Blog

UPS flexes its logistics muscle to assist UNICEF and WFP(World Food Programme) with supplies shipments to famine ravaged East Africa.

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