Urban Greening

Video: 3 Years of Urban Greening with Timberland

Timberland has greened over 130,000 sq/ft of urban space and isn't stopping there
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Green spaces in urban communities help improve individual wellbeing and strengthen communities. 

In 2015, Timberland made a commitment to create or restore green space in urban areas. This year took our urban greening to New York City, Chicago, and Los Angeles. More than 260 people volunteered and planted 37 trees, 800 shrubs, and 400 seeds to transform underutilized space into 15,000 square feet of community green space.  

Timberland, Journeys, and the Student Conservation Association Leave Green Footprint in New York City

Volunteers install green roof and enhance grounds at Manhattan Center for Science and Mathematics in East Harlem
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This past fall, Timberland convened a team of volunteers in New York to take another step toward fulfilling the brand’s five-year urban greening commitment.

Timberland, Journeys, and the Student Conservation Association Take Urban Greening to Los Angeles

Volunteers transform 10,000 square feet of vacant lot into a resident-driven urban farm to benefit the local homeless population
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On the third and final stop of Timberland’s three-city 2018 urban greening tour, close to 100 volunteers transformed a vacant lot in Los Angeles into a resident-driven urban farm to benefit the local homeless population.

Urban Greening with Timberland: 3rd Year, 3 Cities

With support from Journey's and the Student Conservation Association, Timberland takes greening commitment to LA, NYC and Chicago
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It’s been 3 years since we launched our five-year Urban Greening commitment. Throughout the years, we’ve learned many valuable lessons, like how to plant a tree without getting your Timbs dirty (just kidding, they always get dirty), how to move two thousand bricks via human chain and most importantly, that we have the potential to do more. So, this year, we set out to green not just one city, but three.

Timberland Revisits Philadelphia’s Rail Park One Year After Transformational Service Event

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While community service is a core part of Timberland’s DNA, and employees around the globe volunteer at many events each year, we don’t always have the chance to return to the partners we serve and see the lasting impact of our work. I recently was able to revisit the Philadelphia Rail Park, which was the focus of Timberland’s 2017 urban greening effort and the site of a large-scale volunteer event to bring the park to life.

Timberland Europe and The King Baudouin Foundation Announce Winners of Urban Greening Grant My PlayGreen

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Global outdoor lifestyle brand Timberland has a longstanding commitment to protect and restore the outdoors. For Timberland, the outdoors encompass backcountry trails as well as well-worn paths in city parks, community gardens and other urban green spaces where employees and consumers live, work, and explore. Today, 54% of the world’s population lives in urban areas, a proportion that is expected to increase to 66% by 2050. 

Timberland Marks 25 Years of Path of Service™ Employee Volunteer Program with a Season of Service Celebrated Around the World

Thousands of employees, partners and consumers invited to come together throughout the fall to support and strengthen local communities
Press Release

STRATHAM, N.H., August 15, 2017 /3BL Media/ – Outdoor lifestyle brand Timberland celebrates the 25th anniversary of its award-winning Path of Service™ program by kicking off a season of volunteer events around the globe. The events will reinforce the brand’s commitment to be Earthkeepers by working to protect and restore the outdoors and support the communities where it does business.

Timberland Celebrates Fall Season of Service with Volunteer Initiatives around the World

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1,500 Employees and Partners Come Together Throughout September and October to Serve in Timberland’s Annual Global Serv-a-palooza Event

Brand Unveils Newly-Restored Community Garden in New York City as Part of Five-Year Urban Greening Commitment in the U.S. 

Press Release

1,500 Employees and Partners Come Together Throughout September and October to Serve in Timberland’s Annual Global Serv-a-palooza Event

Brand Unveils Newly-Restored Community Garden in New York City as Part of Five-Year Urban Greening Commitment in the U.S. 

Timberland Announces Commitment to Restore and Create Green Spaces in Five Cities over the Next Five Years

Kicks off with Timberland Earthkeepers United We Stand Restoration Project in Mott Haven
Press Release

STRATHAM, N.H., June 23, 2016 /3BL Media/ – As an outdoor lifestyle brand, Timberland has a longstanding commitment to protecting and restoring the outdoors. Not only the great outdoors, but the city parks, community gardens and green spaces its consumers explore every day. As part of this commitment, Timberland announces a goal to double its footprint in five U.S. cities by 2020 -- but not in the way you might think.

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