Cabot Creamery and Others Put Donation Programs to Work for the Community
For companies looking for simple, cost-effective ways to give back to the community, it’s hard to beat a donation program. Providing products or gift cards to local community groups is often the first step a company takes in launching a corporate giving program. It’s relatively easy to get started and the benefits for corporate donors are significant:
Tyler Butler is Founder and Principal of 11Eleven Consulting. 11Eleven is a boutique consulting firm focused on aiding companies who aim to do well by doing good. 11Eleven assists companies to develop meaningful and innovative corporate social responsibility (CSR) programs.
As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money. Successful brands are moving toward greater transparency and accountability to retain their customers and demonstrate responsibility to their communities and the world we live in.
We asked some leading CSR experts what books they recommend..
The holiday season is here. Your gifts may be picked out and ready to go, but what about something for your CSR colleagues? And what about your own wish list? The holiday break is a great time to catch up on your reading. We asked some leading CSR experts what books they have recently read and why they recommend them. There’s plenty here to get you and your colleagues fired up for the year ahead..
Versaic Q&A with Jennifer C. Weston-Murphy, Corporate Leadership, CECP
As a member of CECP’s Corporate Leadership team, Jennifer serves as a CSR expert for partner companies, advising business leaders on strategy, best practices, and research insights. She also manages strategy and execution of many of CECP’s events, as well as leads the growth of CECP's coalition of Fortune 500 CEOs and their companies. Jennifer began her tenure at CECP on the communications and marketing team, collaborating with companies to tell their stories of social impact and convening corporate leaders at CECP's signature events.
By Andy Cummings, Director of Business Development
There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever. The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. Unilever’s 'Sustainable Living' brands accounted for half of the company's growth in 2014 and grew at twice the rate of the rest of the business.
Professor Paul Argenti is a pioneer in the field of corporate communication. He taught some of the earliest courses on the subject for Harvard Business School, Columbia Business School and the Tuck School of Business at Dartmouth.
Devin Thorpe was a finance guy until he realized life wasn’t all about the money. As a new-media journalist and founder of the Your Mark on the World Center, Devin has established himself as a champion of social good. He travels extensively as a volunteer doing service, as a journalist finding heroes and as a speaker sharing what he’s learned.