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Timberland Launches Season Two of Nature Needs Heroes Campaign

Campaign celebrates six heroes for nature from around the globe; highlights new eco-conscious styles for SS20.
Press Release

STRATHAM, N.H., January 28, 2020 /3BL Media/ - For the spring 2020 season, Timberland builds upon the brand’s Nature Needs Heroes campaign, celebrating six eco-heroes from around the globe who are making positive change for the planet, and calling on the global community to join the movement. The campaign first debuted in fall 2019, in concert with the bold announcement that Timberland will plant 50 million trees by 2025, to help fight the devastating effects of climate change in pursuit of a greener future.

On the Eve of the Earthquake’s 10th Anniversary, Timberland Reflects on a Decade of Investment in Haiti

by Atlanta McIlwraith
Blog

Sunday, January 12 will mark the 10th anniversary of the catastrophic 7.0 MW earthquake that struck Haiti and shook the world. For months following the disaster, international media kept Haiti in focus and shared stories of loss, perseverance and hope. This anniversary and milestone presents an opportunity for the world to take new look at how Haiti has recovered and evolved over the past decade. At Timberland, we are doing just that. Our investment in Haiti began in 2009 with a commitment to plant five million trees in five years.

Timberland Announces Move to Source Leather from Regenerative Ranches

Article

by Emily Holebrook

Outdoor lifestyle brand Timberland today announced a new partnership with Other Half Processing to build a responsible leather supply chain sourced from ranches that employ regenerative practices.

Nature Needs Heroes: Kathleen Ellie on Living a Sustainable Lifestyle

Summary: 

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

275 Volunteers Celebrate Timberland’s Serv-a-palooza and Transform Nine Sites in Lawrence, MA

The brand’s 22nd annual Serv-a-palooza includes 40 events in 19 countries this fall
Blog

Last week, as part of the brand’s 22nd annual Serv-a-palooza event, Timberland convened more than 275 volunteers for a powerful day of community service in Lawrence, MA.  Volunteers from the brand’s global headquarters in Stratham, NH transformed nine sites with eight different partner organizations through a variety of tasks, indoors and out. Together they:

Timberland Kicks off its 2019 Urban Greening Season in Detroit’s Lincoln Street Art Park

Blog

In June, global outdoor lifestyle brand Timberland teamed up with Sustainable Brands and Detroit’s Green Living Science to revitalize the Lincoln Street Art Park, a formerly abandoned industrial site turned sculpture park. More than 50 volunteers pulled on their boots to make a difference and completed multiple projects to improve the area. This video provides an overview of the event and its impact.

Timberland Sustainability Director Colleen Vien Named #4 on 100 Top CSR Influence Leaders List

Multimedia with summary

Colleen Vien, Sustainability Director, Timberland was placed number four on the list. Assent Compliance writes,

Representing Timberland's long-standing approach to CSR, Colleen Vien has held the torch when it comes to involving its workforce in volunteerism, decreasing its carbon footprint, and making sustainability a genuine branding opportunity. With over a million hours of community service across the globe, under Vien's leadership, Timberland has planted almost 10 million trees and developed ways to put sustainable materials in their products.

Timberland Unveils Latest Eco-Innovation with Brooklyn EK+ Collection

Uppers, linings and laces made from 100% ReBOTL™ material
Press Release

STRATHAM, N.H., July 25, 2019 /3BL Media/ –  In 2007, outdoor lifestyle brand Timberland set new standards for eco-conscious design with its original Earthkeepers® boot. Today, the company unveils the Brooklyn EK+, an Earthkeepers® Edition footwear collection that once again reflects the brand’s pinnacle expression of eco-innovation.

Timberland Engages Volunteers and Consumers at Something in the Water Festival

Timberland helped restore a school garden and created a 3500-square foot pop-up park at the festival with 4,000 attendees pledging to be a hero for nature and live a greener life
Blog

As a Timberland intern, I was thrilled to have the opportunity to represent the brand this past April through our partnership with Pharrell Williams’s Something in The Water Festival (SITW) in Virginia Beach, VA. I’ve volunteered at music events before, but I had no idea I was going to experience so much more. 

SITW was the first event of its kind for Virginia Beach. Pharrell once said if he “made it” he’d come back to Virginia one day to do something big.  And he did.  He created a three-day celebration of community, art, sustainability, and of course, music. 

Timberland Helps Reclaim the Horqin Desert

Timberland® plants millions of trees to reverse deforestation of the Mongolian region
Multimedia with summary

Over time, a region of lush grasslands in northern China suffered from overpopulation, overgrazing and the impacts of climate change to become the Horqin Desert which is now the size of Switzerland. 

Located in Inner Mongolia, the Horqin Desert began to have far-reaching impact, as agriculture suffered and sandstorms affected not only northern China but also Japan, South Korea and Taiwan.

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