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Nature Needs Heroes: Jon Freidman & Brad Mcnamara Bring Farming to Inner Cities

Summary: 

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

3BL Forum: New Report Shows Gen Z Is Ready to Change the World

Article

Timberland campaign seeks engagement with Gen Z

Timberland is one company counting on Gen Z to help it change the world. The outdoor outfitter recently launched its Nature Needs Heroes campaign to inspire a greening movement among consumers.

Purpose At Work: How Timberland Is Planting A Climate Change Movement

by Simon Mainwaring
Article

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.

A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.

Timberland Uses Recycled Plastic Bottles in New Footwear Collection

by Liz Gyekye
Article

“Around the world, the use of plastic water bottles is on the rise, and many of these end up in our landfills and oceans.”

US outdoor lifestyle brand Timberland has launched a new footwear collection which uses materials made from recycled plastic bottles and recycled rubber.

The new collection is called Brooklyn EK+ and has been launched to support the company’s sustainability drive.

Read more here

Here's the Impact of Timberland Boots Made from Recycled Plastic Bottles

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Did you know more than 340 million plastic bottles have found new life in Timberland shoes? That's 7.5 million pounds of plastic kept out of oceans and landfills. Check out the line of Timberland Boots made using recycled plastics and learn more about Timberland's Sustainability initiatives here.

How Timberland’s President Jim Pisani Is Putting Sustainability at the Top of His Agenda

By Peter Verry
Article

It didn’t take long for Jim Pisani to understand Timberland’s vital role in nurturing the environment.

Just two weeks into his stint at the Stratham, N.H.-based company in 2016, the global brand president was knee deep in the company’s eco-friendly initiative — getting his hands dirty transforming a vacant Bronx, N.Y., lot into a lush garden.

Three years later, Pisani is working to make sure eco-consciousness is at the center of everything VF Corp.-owned Timberland does.

Timberland Transforms Mongolian Desert to a Forest

138 Volunteers plant 650 trees in China’s Horqin Desert on Earth Day
Blog

by Atlanta McIlwraith

On April 22, 138 Timberland employees, business partners, consumers and members of the media spent a memorable Earth Day planting and watering trees in China’s Horqin Desert.  I was privileged to pull on my yellow boots alongside these heroes, to step outside, work together, and make it better in this extremely remote area of Inner Mongolia that has a significant environmental impact on the surrounding region.  

The Timberland® and Wrangler® Brands and the VF Foundation Support Research on Regenerative Ranching Practices to Improve Farmer Well-Being, Soil Health

Press Release

GREENSBORO, N.C. and STRATHAM, N.H., May 10, 2019 /3BL Media/ - The VF Foundation and the Timberland® and Wrangler® brands today announced $150,000 in grants to researchers at seven U.S. universities, including Arizona State University and Michigan State University, that are conducting the first comprehensive research into regenerative ranching practices.  

Video | Timberland Creative Director Christopher Raeburn Speaks at the Condé Nast Luxury Conference 2019

Thoughtful Luxury: How Business and Creativity can Drive Sustainability and Growth
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Christopher Raeburn appeared on-stage at the prestigious Condé Nast Luxury Conference discussing all things RÆBURN, Timberland and how business, creativity, and collaboration can drive sustainability and growth along with panelists Jochen Zeitz, Sylvie Bénard of LVMH, moderated by Suzy Menkes and Jo-Ann Strauss. Raeburn, who joined Timberland as global creative director this past fall, share's the brand's longstanding commitment to responsibility.

The Largest On-Site Day-of-Service in Timberland History

Timberland volunteers serve Santiago's Botanic Garden in the Dominican Republic
Multimedia with summary

On January 24, 2019, a team of more than 2,500 volunteers from Timberland met at the Santiago's Botanic Garden in the Dominican Republic for the largest on-site day-of-service in the company's history, serving 11,697 hours.

The team of volunteers planted 2,200 trees of different species and cleared 64 acres of trash, rocks, and debris from the botanic garden and river trail. In addition to these reforestation services, Timberland has also donated tools and boots to the garden. 

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