The brand’s 22nd annual Serv-a-palooza includes 40 events in 19 countries this fall
Last week, as part of the brand’s 22nd annual Serv-a-palooza event, Timberland convened more than 275 volunteers for a powerful day of community service in Lawrence, MA. Volunteers from the brand’s global headquarters in Stratham, NH transformed nine sites with eight different partner organizations through a variety of tasks, indoors and out. Together they:
Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.
A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.
Company launches “Nature Needs Heroes” campaign to empower global community to be champions for the planet
STRATHAM, N.H., September 6, 2019 /3BL Media/ – Global outdoor lifestyle brand Timberland today announced a new commitment to plant 50 million trees around the world by 2025 as part of its pursuit of a greener future. This bold goal builds on Timberland’s longstanding commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors. One key area of focus has been tree planting; since 2001, the brand has planted more than 10 million trees worldwide.
In June, global outdoor lifestyle brand Timberland teamed up with Sustainable Brands and Detroit’s Green Living Science to revitalize the Lincoln Street Art Park, a formerly abandoned industrial site turned sculpture park. More than 50 volunteers pulled on their boots to make a difference and completed multiple projects to improve the area. This video provides an overview of the event and its impact.
Colleen Vien, Sustainability Director, Timberland was placed number four on the list. Assent Compliance writes,
Representing Timberland's long-standing approach to CSR, Colleen Vien has held the torch when it comes to involving its workforce in volunteerism, decreasing its carbon footprint, and making sustainability a genuine branding opportunity. With over a million hours of community service across the globe, under Vien's leadership, Timberland has planted almost 10 million trees and developed ways to put sustainable materials in their products.
Uppers, linings and laces made from 100% ReBOTL™ material
STRATHAM, N.H., July 25, 2019 /3BL Media/ – In 2007, outdoor lifestyle brand Timberland set new standards for eco-conscious design with its original Earthkeepers® boot. Today, the company unveils the Brooklyn EK+, an Earthkeepers® Edition footwear collection that once again reflects the brand’s pinnacle expression of eco-innovation.
Timberland helped restore a school garden and created a 3500-square foot pop-up park at the festival with 4,000 attendees pledging to be a hero for nature and live a greener life
As a Timberland intern, I was thrilled to have the opportunity to represent the brand this past April through our partnership with Pharrell Williams’s Something in The Water Festival (SITW) in Virginia Beach, VA. I’ve volunteered at music events before, but I had no idea I was going to experience so much more.
SITW was the first event of its kind for Virginia Beach. Pharrell once said if he “made it” he’d come back to Virginia one day to do something big. And he did. He created a three-day celebration of community, art, sustainability, and of course, music.
It didn’t take long for Jim Pisani to understand Timberland’s vital role in nurturing the environment.
Just two weeks into his stint at the Stratham, N.H.-based company in 2016, the global brand president was knee deep in the company’s eco-friendly initiative — getting his hands dirty transforming a vacant Bronx, N.Y., lot into a lush garden.
Three years later, Pisani is working to make sure eco-consciousness is at the center of everything VF Corp.-owned Timberland does.