VF Corporation

Timberland Shares an Emotional Open Letter to Nature for 50th Anniversary of Earth Day with a Bold Message: "Caring is no Longer Enough"

Anthem video inspires global community to be heroes for nature
Press Release

STRATHAM, N.H., April 22, 2020 /3BLMedia/ - At the heart of the Timberland® brand is the belief that a greener future is a better future. For the 50th anniversary of Earth Day, Timberland has a bold new message to share about humanity’s relationship with nature: “Caring is no longer enough.”

Nature Needs Heroes: Actor Yo Yang on Supporting Eco-conscious Projects

Actor and supporter of eco-conscious projects. Taipei.
Summary: 

Timberland is proud to feature Yo Yang in the brand’s “Nature Needs Heroes” campaign, which celebrates heroes around the world who are making positive change for the planet, and calls on the global community to join the movement. 

Blog

Timberland is proud to feature Yo Yang in the brand’s “Nature Needs Heroes” campaign, which celebrates heroes around the world who are making positive change for the planet, and calls on the global community to join the movement. 

Timberland Launches Season Two of Nature Needs Heroes Campaign

Campaign celebrates six heroes for nature from around the globe; highlights new eco-conscious styles for SS20.
Press Release

STRATHAM, N.H., January 28, 2020 /3BL Media/ - For the spring 2020 season, Timberland builds upon the brand’s Nature Needs Heroes campaign, celebrating six eco-heroes from around the globe who are making positive change for the planet, and calling on the global community to join the movement. The campaign first debuted in fall 2019, in concert with the bold announcement that Timberland will plant 50 million trees by 2025, to help fight the devastating effects of climate change in pursuit of a greener future.

On the Eve of the Earthquake’s 10th Anniversary, Timberland Reflects on a Decade of Investment in Haiti

by Atlanta McIlwraith
Blog

Sunday, January 12 will mark the 10th anniversary of the catastrophic 7.0 MW earthquake that struck Haiti and shook the world. For months following the disaster, international media kept Haiti in focus and shared stories of loss, perseverance and hope. This anniversary and milestone presents an opportunity for the world to take new look at how Haiti has recovered and evolved over the past decade. At Timberland, we are doing just that. Our investment in Haiti began in 2009 with a commitment to plant five million trees in five years.

Timberland Announces Move to Source Leather from Regenerative Ranches

Article

by Emily Holebrook

Outdoor lifestyle brand Timberland today announced a new partnership with Other Half Processing to build a responsible leather supply chain sourced from ranches that employ regenerative practices.

Nature Needs Heroes: Environmental Communicator Summer Rayne

Summary: 

Meet Summer Rayne, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Summer Rayne, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Nature Needs Heroes: Kathleen Ellie on Living a Sustainable Lifestyle

Summary: 

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Nature Needs Heroes: Jon Freidman & Brad Mcnamara Bring Farming to Inner Cities

Summary: 

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

275 Volunteers Celebrate Timberland’s Serv-a-palooza and Transform Nine Sites in Lawrence, MA

The brand’s 22nd annual Serv-a-palooza includes 40 events in 19 countries this fall
Blog

Last week, as part of the brand’s 22nd annual Serv-a-palooza event, Timberland convened more than 275 volunteers for a powerful day of community service in Lawrence, MA.  Volunteers from the brand’s global headquarters in Stratham, NH transformed nine sites with eight different partner organizations through a variety of tasks, indoors and out. Together they:

Purpose At Work: How Timberland Is Planting A Climate Change Movement

by Simon Mainwaring
Article

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.

A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.

Pages

Subscribe to VF Corporation