We First CEO Simon Mainwaring sat down with the Sustainability Director of Timberland, Colleen Vien, to discuss how the global apparel industry leader is able to create business growth through activating its purpose. The following are excerpts from that webinar, which can be watched in its entirety here.
Last week three representatives from Timberland joined smallholder farmers in Haiti to pick cotton as part of Haiti’s’ first commercial cotton harvest in 30 years. Since 2016, Timberland has partnered with the Smallholder Farmers Alliance (SFA) on an initiative to reintroduce cotton farming - once the country’s fourth-largest export crop - to Haiti. The recent harvest was a key milestone in the project, which aims to create a new sustainable supply chain of organically grown cotton while simultaneously providing social and environmental benefits to Haitian farm communities.
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the urban outdoor lifestyle. It is part of VF Corporation. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head (pun intended), with versatile collections that reflect the brand’s rich heritage of utility, craftsmanship and style.
Timberland has greened over 130,000 sq/ft of urban space and isn't stopping there
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Green spaces in urban communities help improve individual wellbeing and strengthen communities.
In 2015, Timberland made a commitment to create or restore green space in urban areas. This year took our urban greening to New York City, Chicago, and Los Angeles. More than 260 people volunteered and planted 37 trees, 800 shrubs, and 400 seeds to transform underutilized space into 15,000 square feet of community green space.
Volunteers transform 10,000 square feet of vacant lot into a resident-driven urban farm to benefit the local homeless population
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On the third and final stop of Timberland’s three-city 2018 urban greening tour, close to 100 volunteers transformed a vacant lot in Los Angeles into a resident-driven urban farm to benefit the local homeless population.
Digital Version of CR Magazine’s 3BL Forum: Brands Taking StandsTM Edition Now Available Online
The Autumn 2018 edition of CR Magazine is chock full of the inspiring stories of the why and how of corporate activism. Enjoy spotlight features on CR Magazine’s Responsible CEO of the Year Award winners, stories about taking stands on sustainability, diversity, and our feature story on José Andrés – the man who is saving the world, one meal at a time.
WASHINGTON, D.C., October 25, 2018 /3BL Media/ – 3BL Media, the world’s leading communications partner for purpose-driven organizations, announced the winners of CR Magazine’s Responsible CEO of the Year, Humanitarian, and Lifetime Achievement Awards. The awards are given to corporate leaders who have demonstrated – personally and through their organizations – a bold commitment to social responsibility and sustainability.
CEOs to Address Brands Taking Stands movement during 3BL Forum
WASHINGTON, D.C., September 26, 2018 /3BL Media/ – Corporate Responsibility Magazine has announced the finalists for its annual excellence in leadership awards. The awards are given to corporate leaders committed to a progressive environmental, social, and governance (ESG) agenda, and to those who are taking bold steps to move the needle on the urgent conversations of the day.