Corporate responsibility is hard, says Richard Crespin of SharedXpertise, but there are rewards for companies that are able to use it reduce costs or create new value. Crespin heads up COMMIT!Forum, a conference convening companies that make a commitment to shared value innovation and partnerships.
George C. Bandy, Jr. of Interface sat down with Video4Good for a recent interview at the 2012 COMMIT!Forum. According to Bandy, corporations historically have been focused on privatizing wealth and socializing risk. In this video Bandy discusses new perspectives that are beginning to emerge as customers become more knowledgable and ask for more CSR initiatives.
In an interview with Video4Good at the 2012 COMMIT!Forum, Rachel Gutter from the Center for Green Schools describes her work with Green Apple, an initiative to put students in safe, healthy and efficient school settings. Gutter says that advancing marketing and programatic partnerships between corporations and non-profits is a way to build strong CSR initiatives that advance sustainable change.
Philip K. Howard of Covington & Burling LLP sat down for an interview with Video4Good at the 2012 COMMIT!Forum in New York City. Maintaining a reputation for excellence and reasonableness guides Covington & Burling's approach to practicing law. Howard explains how his firm sustains a culture of credibility, honesty and excellence, occasionally at a high cost.
In this Video4Good interview, Nikos Avlonas of the Centre for Sustainability and Excellence tells us that corporate responsibility is about doing the fundamentals in the community and the marketplace. Companies that can differentiate from their competition by being more sustainable will enjoy competitive advantages.
At AHA!, corporate responsibility is close to home, involving everything from employees commuting to procuring supplies. According to Greg Netzer, this gives AHA! a deeper understanding of what it means to be sustainable, and an apprecitaion for how difficult it can be for companies to make sustainable decisions.