It has long been the goal of any cause campaign to create that emotional connection between a consumer and a cause. Tapping an emotional cord helps consumers spring to action in support of important issues, but is oftentimes easier said than done. Now, as technology continues to change how we interact with the world around us, more cause marketers are harnessing the power of virtual reality (VR) to create entirely new, shocking, eye-opening and honest immersive experiences – bringing consumers along on the cause journey like never before.
By Tim Fleming, Director, Sustainability Integration, AT&T
Recently I found myself riding in a virtual helicopter looking down on a city of the future. Flying through the skyscrapers, I enjoyed a 360 degree view of a beautiful Tron-like cityscape. After checking out a sensor report from smart light post, I hopped into a self-driving car and zipped back to cybersecurity headquarters. All the while, my corporeal self was actually sitting in the AT&T Smart Cities booth in Austin, TX at the Smart Cities Innovation Summit.
Industry-First Initiative Simulates Being a Passenger in a Drunk Driving Crash As Part of Beverage Alcohol Leader’s Continued Efforts to Promote Responsible Drinking
NORWALK, Conn., June 29, 2016 /3BL Media/ – Diageo, a global leader in beverage alcohol, today announced plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls associated with irresponsible drinking. The effort, which will launch with a VR experience focused on the effects of drunk driving, is Diageo’s latest innovative approach to educate consumers about the importance of responsible decision-making when drinking. It is also an example of how the company is seeking new partners and in
National Geographic partnered with Facebook and Félix & Paul Studios to create The White House's first ever 360-degree virtual reality video experience during President Barack Obama's June 18 visit to Yosemite National Park. Audiences will have the chance to view the VR video later this summer, along with a full interview between the President and Richard Bacon, host of Explorer on 21st Century Fox's National Geographic Channel.
When NWRA’s (National Waste & Recycling Association) National Safety Director Tony Hargis was first appointed, he was vocal about the safety issues facing those within our industry. “As an industry, we need to provide safety material that comes from the subject matter experts, who are really the people who are doing the work in the field,” Hargis said.
On February 11, Twentieth Century Fox Home Entertainment brought leaders in the space exploration field together with the creative team behind the hit Fox film "The Martian" for "The Journey to Mars 101" forum, where they discussed real-word possibilities of a voyage to Mars. Astronauts, scientists, and engineers revealed how new developments in technology are contributing to Mars exploration and encouraged students to pursue careers in science, technology, engineering, and math (STEM).
No fewer than three major U.S. magazines last year, including The Economist and Wired, featured robots on their covers. The age of machine-assisted labor is here. But robotics is just one of many advancing technologies that are likely to change our lives dramatically. Converging technologies, including virtual reality, 3D printing, augmented reality, robotics and nanotechnology will combine to alter the way we construct buildings and products, and how we define work.
New study reports successful weight loss maintenance using Second Life
Philadelphia, PA, April 26, 2013 /3BL Media/ – Weight loss is a topic of concern for nearly 36% of Americans who are considered obese. There are many barriers that can interfere with weight loss. For those attending face-to-face weight loss programs, barriers can include travel, conflict with work and home, need for childcare, and loss of anonymity.