Mac Cosmetics' First NFT Links With HIV/Aids Awareness

By Maliha Shoaib

An NFT collection from Mac is being launched to mark America’s National Youth HIV/Aids Awareness Day, inspired by the brand’s collaboration with the Keith Haring Foundation.

The list of brands launching NFTs lengthens by the week. The latest name on board is Mac Cosmetics, which is launching its first NFT in collaboration with the Keith Haring Foundation, in support of America’s National Youth HIV/Aids Awareness Day on 10 April.

A Brief History of MAC's Iconic Viva Glam Campaign

John Demsey, the executive group president of Estée Lauder, dives into the rich history of MAC Viva Glam

Way back in 1994, beauty goliath MAC Cosmetics had an idea to team up with breakout names to release a yearly capsule collection of lipsticks and glosses.

Everyday Is World AIDS Day at M·A·C Cosmetics

Multimedia with summary

To mark the 40th anniversary of the first AIDS related death in the UK, ITN Productions partnered with the British HIV Association, Elton John AIDS Foundation and Terrence Higgins Trust to produce a program titled HIV at 40. It premiered on World AIDS Day and featured a 4-minute segment of M∙A∙C VIVA GLAM, the brand’s iconic giveback program which has raised over $500,000,000 for the fight against HIV/AIDS and supporting healthy futures and equal rights for women, girls and the LGBTQIA+ communities.

M·A·C Cosmetics Marks 27 Years of Giving Back 100% With Newest Campaign, VIVA GLAM x Keith Haring

Press Release

November 30, 2021 /3BL Media/ - Since 1994, M·A·C VIVA GLAM has raised over $500,000,000 globally to support healthy futures and equal rights for all. For the iconic giveback program's 27th anniversary, M·A·C Cosmetics has teamed up with The Keith Haring Foundation to create three special-edition Lipsticks in the late artist's signature primary colour palette that give back 100%.

M·A·C VIVA GLAM Supports Local Organizations Fighting for Women's Equality

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For Women’s Equality Day (August 26), M∙A∙C recognized a few M∙A∙C VIVA GLAM partners that are fighting for equal rights and healthy futures for women and girls around the globe.

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