watershed

“Watershed” Moment with James Redford

Multimedia with summary

Named for the rich red dirt that once colored its rushing waters, the Colorado River has been dammed, diverted and drained to a trickle of its former self. Host Alex Wise recently watched the documentary film Watershed which provides the story of the Colorado River through the voices of its beneficiaries, from a flyfisherman to a rancher to a Navajo council member.

Marc Stoiber: PepsiCo is Building Ripples Into Its Futureproof Brand

Article

The concept of brand has rippled, or expanded, greatly with the rise of sustainability.

Suddenly, it isn't all about limiting interaction to times revolving around consumption. Companies are thinking about how the consumer can do more, impacting the environment during use or at disposal, for example. And they're also going further and further up the supply chain to ensure virtuous behavior -- knowing that journalists are growing more vocal about environmental infractions that previously remained hidden.

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