By Brian Doe, Whole Planet Foundation’s Regional Director for Africa and the Middle East
During annual field visits to our microfinance partners, we often see them searching for better ways to help their clients. Unexpected household shocks can seriously jeopardize the livelihoods of the poorest entrepreneurs and their families. The microfinance sector may be in its infancy in successfully providing access to financial products to buffer the effects of devastating health emergencies, floods, droughts, fires and other disasters, but we have seen innovative approaches from partners all over the world designed to mitigate these unexpected events.
Poverty is Unnecessary events to spotlight 2017 donors
On October 25, Whole Foods Market will celebrate the 12th anniversary of Whole Planet Foundation, the company’s nonprofit dedicated to global poverty alleviation. Poverty is Unnecessary Day marks the launch of the foundation in 2005 to alleviate poverty around the world where the company sources products. Joining this effort are Poverty is Unnecessary Fund® partners, who collectively are committed to donating $300,000 this year.
Thanks to our microfinance partners around the globe who are working diligently daily to serve the world's poorest people, the average first loan size we fund has decreased to $184. View our impact dashboard updated this week. We are grateful for their hard work to alleviate global poverty for the unserved.
Charity arm of Whole Foods is staging the race August 3-7.
The 10K is hosted by Whole Planet Foundation, a nonprofit established by Whole Foods Market. The foundation pledges to give 100 percent of registration fees to “fund microcredit loans to lift entrepreneurs and their families out of poverty in 69 countries.” Many of the entrepreneurs are women in developing countries. Here’s a great infographic that highlights the work of the foundation.
“Supporting Whole Planet Foundation’s mission to alleviate poverty around the world is perfectly aligned with our company’s core commitment to source Fair Trade Certified ingredients. This partnership allows us to positively support the entrepreneurial spirit through microlending, thus improving the quality of life of the recipients and their communities,” said Todd Berardi, Hiball Energy Founder and President.
Whole Planet Foundation welcomes nuun hydration as a new member of the $10,000 Fund and as a sponsor of this year’s Virtual 10K Run, which aims to raise funds for microlending projects in 69 countries. “Our mission at nuun is simple in that ‘we inspire everyone to move more,’” says Kevin Rutherford, CEO (Chief Eternal Optimist) at nuun hydration.
Help Entrepreneurs Get Their Businesses Up and Running
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Whole Planet Foundation is warming up for its second annual Virtual 10k Run that takes place next month during August 3-7! Nearly 100 participants have registered and because the run occurs simultaneously where you are and in the digital sphere, spaces are endless!
Today is World Refugee Day, a time to celebrate the courage of refugee children, women and men around the world. The UN just announced a new figure for the global refugee crisis: Every 60 seconds, 20 people are displaced by conflict and disaster. They are fleeing for their lives. The refugee crisis is real—but we know the solutions are too. That's why your participation today is so important.
Supporting people in Yonkers, New York and Around the Globe
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Greyston Bakery’s unique partnership with Whole Planet Foundation has served to advance both organizations’ social initiative. In addition to supporting job creation at the Bakery, a percentage of brownie and cookie sales benefit Whole Planet Foundation, a non-profit proud to be supported by a conscious company who doesn’t hire people to bake brownies but bakes brownies to hire people.