workplace giving

The 7 Sins of Workplace Giving (Part 2)

7 Common Challenges of Current Employee Giving and Volunteering Programs
Summary: 

Happily for society, giving back is more important now than ever; the corollary is that people have greater expectations of companies to help them give back, both as consumers and as employees. A growing number of companies, aware of the link between workplace giving and employee engagement, have a heightened interest in employee giving programs. Despite this increased demand, the employee element of corporate giving often lags in attention and innovation behind the focus given to the community and consumer-facing aspects of corporate philanthropy. 

 
In part one of this article, we looked at three common challenges of current workplace giving programs. Today, we'll highlight the remaining four challenges and invite you to stay tuned for our next post, where we’ll focus on 10 Steps to the New Workplace Giving: an approach to realize better returns from your employee giving and volunteering programs. 
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Happily for society, giving back is more important now than ever; the corollary is that people have greater expectations of companies to help them give back, both as consumers and as employees. A growing number of companies, aware of the link between workplace giving and employee engagement, have a heightened interest in employee giving programs. Despite this increased demand, the employee element of corporate giving often lags in attention and innovation behind the focus given to the community and consumer-facing aspects of corporate philanthropy. 

 
In part one of this article, we looked at three common challenges of current workplace giving programs. Today, we'll highlight the remaining four challenges and invite you to stay tuned for our next post, where we’ll focus on 10 Steps to the New Workplace Giving: an approach to realize better returns from your employee giving and volunteering programs. 

A Pulse Check on the (Sorryish) State of Employee Involvement in Workplace Giving/Volunteering Programs

Why Current Employee Giving & Volunteering Programs Are Falling Short of the Mark
Summary: 

What is the current state of employee giving and volunteering programs, especially as it relates to the goals of employee involvement and engagement?

Although many companies (particularly most large coompanies) have implemented workplace giving programs, the employee element of corporate giving often lags in attention and innovation behind the focus given to the community and consumer-facing aspects of corporate philanthropy. The challenge for workplace giving, and the companies who are using it as a tool in the employee engagement/strategic CSR toolbox, is that participation rates (and therefore involvement and engagement) are low. Companies have “checked the box” on workplace giving (ie. they have a program) but are missing out on a proven way to connect and engage with their employees. 
 
In this article, we take a pulse check on the current state of employee involvement in workplace giving programs and some of the underlying reasons.
Blog

What is the current state of employee giving and volunteering programs, especially as it relates to the goals of employee involvement and engagement?

Although many companies (particularly most large coompanies) have implemented workplace giving programs, the employee element of corporate giving often lags in attention and innovation behind the focus given to the community and consumer-facing aspects of corporate philanthropy. The challenge for workplace giving, and the companies who are using it as a tool in the employee engagement/strategic CSR toolbox, is that participation rates (and therefore involvement and engagement) are low. Companies have “checked the box” on workplace giving (ie. they have a program) but are missing out on a proven way to connect and engage with their employees. 
 
In this article, we take a pulse check on the current state of employee involvement in workplace giving programs and some of the underlying reasons.

The Edelman goodpurpose® 2010 Study And What it Means for Companies, Cause Marketing and Corporate Philanthropy

From Report to Real Business: How to Take Action
Summary: 

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

Blog

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

Web initiative 'gives back' at high speed

Employees can give to charities year-round
Summary: 

Workplace giving programs rev up in the fall and Bryan de Lottinville is part of a trend using web-based philanthropy solutions to make it easier for companies, their employees and their customers to give throughout the year.

"It's more top of mind with individuals and companies than ever before," says de Lottinville, president and CEO of Benevity Social Ventures Inc. "What's been lacking out there is a cost-effective means for people -- regardless of their means -- to give back."

Read the entire article in the Calgary Herald.

Blog

Workplace giving programs rev up in the fall and Bryan de Lottinville is part of a trend using web-based philanthropy solutions to make it easier for companies, their employees and their customers to give throughout the year.

"It's more top of mind with individuals and companies than ever before," says de Lottinville, president and CEO of Benevity Social Ventures Inc. "What's been lacking out there is a cost-effective means for people -- regardless of their means -- to give back."

Read the entire article in the Calgary Herald.

Corporate Matching: A Catalyst for Corporate Giving

Why it Matters - 5 Compelling Considerations
Summary: 

Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.

Following is a brief overview of corporate matching in the context of engaging consumers and employees in corporate giving opportunities and 5 reasons to consider implementing matching as part of your giving initiatives.
Blog

Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.

Following is a brief overview of corporate matching in the context of engaging consumers and employees in corporate giving opportunities and 5 reasons to consider implementing matching as part of your giving initiatives.

Workplace Giving: 6 Trends for Companies to Consider (Part 2)

The Landscape of Workplace Giving: What You Need to Know to Engage Your Employees
Summary: 

Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of people expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them. “Giving back” isn’t limited to consumer scenarios: employees also want to work for companies that care.  Following are 6 key trends for companies to consider around the changing landscape of workplace giving (this is Part 2 which highlights the final 3 trends).

Blog

Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of people expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them. “Giving back” isn’t limited to consumer scenarios: employees also want to work for companies that care.  Following are 6 key trends for companies to consider around the changing landscape of workplace giving (this is Part 2 which highlights the final 3 trends).

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