workplace giving

Making Goodness Matter - January 2013

Make Goodness Matter (Even More) - This Year I Will...
Newsletter

MAKE GOODNESS MATTER (EVEN MORE)

Workplace Giving Gets a Reboot in 2012 to Meet Changes and Challenges in the Economy, Trends Report Finds

Digital, Branded Age of Workplace Giving Arrives in Force
Press Release

WASHINGTON, D.C., Dec. 27, 2012 /3BL Media/ — This year saw further signs that the once staid tradition of employees taking part in annual workplace giving campaigns has been upended by digital technology, younger workers with new ideas, and the need for more engagement between employers and employees. Those are the preliminary findings from America’s Charities 2012 Snapshot: Trends and Strategies to Engage Employees in Greater Giving, its third report since 2000 about the $3 billion dollars employees donate on the job each year to worthy non-profits.    

Why Have a Workplace Giving Program?

And Why Do Many Programs Fail to Deliver the Desired Outcomes?
Blog

A few weeks ago, in our post, Houston, We Have a Problem, we discussed some of the challenges around the status quo of workplace giving and CSR programs. Next, let’s take a look at why companies have (or should have) a workplace giving program in the first place. Focusing the ‘why’ of your program in the right direction can benefit the desired outcomes so let’s start by reminding ourselves why these programs make sense. The answer is different if you’re an employer vs. a charity. 

6 Ideas to Help Energize Your Giving Program

Some of Our Favorite Campaigns for the Remainder of 2012
Multimedia with summary

At Benevity, we are focused on helping companies make more impact with their corporate giving programs, though it’s not always easy to keep your program fresh and come up with new ideas to engage your employees and customers.

Check Out Some of Our Favorite Ideas to Energize Your Program for the Remainder of 2012 [Infographic]

Houston, We Have a Problem

If we want to Make Goodness Matter (more) to companies, we have to first acknowledge that the status quo isn’t working that well.
Blog

We talk to many organizations and see many corporate and employee giving programs. Although there are lots of variations, there are also recurring problem themes and issues. Here are a few of the common things we hear:

Making Goodness Matter

A Shout Out on Corporate Social Responsibility from Bryan de Lottinville
Blog

"Some of these comments may not be all that popular, but I did always appreciate the tenacity of Jerry McGuire’s mission statement"

- Bryan de Lottinville, CEO at Benevity

Make Goodness Matter - The Problem with the Status Quo

Newsletter

HIYA
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We get asked all the time about best practices in corporate and workplace giving and volunteering. What people really want to know is how they can Make Goodness Matter – to their brand, to their employees, to their bosses, heck to the world at large!

Helping Businesses Better Engage & Inform Employees Around Health & Wellness

See How and Why Benevity & Community Health Charities Are Working Together
Multimedia with summary

Benevity announced today a new partnership with Community Health Charities of America to help businesses better engage and inform employees around health, wellness and community involvement. Watch the video to find out more about the benefits of our new partnership and why we teamed up. 

If You Want Greater Employee Engagement, Redefine Impact (Part II)

Some Practical Changes You Can Make to Your Employee Giving and Volunteering Program to Improve Business and Social Outcomes
Summary: 

In our last post, we identified some problems with the status quo corporate giving model; particularly with the orientation that many workplace giving and volunteering programs have - focusing their attention, persuasion and outcomes on charitable donation or other aggregation targets, rather than on the extent of engagement (ie. handing out fish, rather than creating passionate fishermen!).

This post presents some practical steps you can take to achieve greater employee engagement and ROI from your employee workplace giving and volunteering programs, without necessarily increasing your budget and resources.

Click here to read Part I. 

Blog

In our last post, we identified some problems with the status quo corporate giving model; particularly with the orientation that many workplace giving and volunteering programs have - focusing their attention, persuasion and outcomes on charitable donation or other aggregation targets, rather than on the extent of engagement (ie. handing out fish, rather than creating passionate fishermen!).

This post presents some practical steps you can take to achieve greater employee engagement and ROI from your employee workplace giving and volunteering programs, without necessarily increasing your budget and resources.

Click here to read Part I. 

Warning: The Claim “100% of your donation goes to the cause” May (Ironically) Be Hazardous to the Greater Good

Why Companies Can & Should Help Increase Transparency and Donor Education in their Workplace Giving, Cause Marketing and Community Investment Programs
Summary: 

From the Benevity Just BeCause Blog

“100% of your donation goes to the charity.” This seems like a good thing and is certainly a commonly sought tagline, but could this seemingly positive statement be hazardous to the greater good?

This well intended claim perpetuates the myth that there are no associated costs to acquire and process donations, or at best contributes to a continued lack of transparency and donor knowledge on the topic. In this post, we’ll examine this in more detail and take a quick peek under the hood at the real costs related to giving.  Next, we’ll talk about how companies can move past the fallacy of fee-free donations to instead focus on increasing leverage and engagement in their corporate giving programs.  Ask your favorite cause if they’d rather someone pay their transaction costs or use the same amount of money to incent others to donate.  The answer will be consistently the latter!

Blog

From the Benevity Just BeCause Blog

“100% of your donation goes to the charity.” This seems like a good thing and is certainly a commonly sought tagline, but could this seemingly positive statement be hazardous to the greater good?

This well intended claim perpetuates the myth that there are no associated costs to acquire and process donations, or at best contributes to a continued lack of transparency and donor knowledge on the topic. In this post, we’ll examine this in more detail and take a quick peek under the hood at the real costs related to giving.  Next, we’ll talk about how companies can move past the fallacy of fee-free donations to instead focus on increasing leverage and engagement in their corporate giving programs.  Ask your favorite cause if they’d rather someone pay their transaction costs or use the same amount of money to incent others to donate.  The answer will be consistently the latter!

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