Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives a dual life in West Palm Beach, Florida and New York City.

Posts by This Writer

5 years 3 weeks ago

(3BL Media and Just Means)- “I would ask you, Julie, who are the seagulls in your life? How can you emulate the pelican behavior?" This was Beverly Winterscheid, the founding partner of Center for Nature and Leadership, and Leadership Development Professor in the Bard Sustainability MBA, talking and, as always, prodding.

Winterscheid is known to challenge people to go deeper and question assumptions. I had just explained to her how I had witnessed a group of pelicans peacefully roosting together on a dock along the Saint Augustine Intracoastal Waterway. A few seagulls began pecking at the pelicans,...

5 years 4 weeks ago

(3BL Media and Just Means)- In the middle of a conversation with film director Andrew Morgan, you suddenly find yourself standing on your feet, completely ready to radically change your lifestyle and consider the consequences of your consumption choices.  Ironically, I thought I had already considered my choices. My attitude going into this interview was just to tell the story of the upcoming film, True Cost, so that others would be moved to change. Wow, did I eat a big piece of humble pie.

“There are two paths given to people. One is incredibly funded and marketed, a world of access and consumption which denies the...

5 years 1 month ago

(3BL Media and Just Means)- "One picture is worth a thousand clinical words," said Crystal Law, MIT Alumna, former EMT and Co-Founder of Twiage.

The Cambridge, MA based start-up, an app called Twiage, is dramatically improving communications between EMTs and emergency rooms. Its mission is to improve communication between pre-hospital and hospital teams so that patients can have better care.  Ex-EMT Law told me that the idea for the app came to be as she was continually waiting around for health-care providers during emergency situations.

"I was passively thinking about the inconsistencies...

5 years 1 month ago

(3BL Media and Just Means)- From January 19 through January 25, Bard College is set to host Bard Works, their annual career development conference for their undergraduate students. Bard Works is a weeklong series of workshops, panels, small group discussions, and individual counseling sessions that focus on getting a job and acquiring general career skills and strategies, plus networking and life skills. In partnership with the Center for Nature and Leadership (CNL), “Path to Purpose,” a pre-workshop of Bard Works, will help students develop skills and strategies to align career goals and life values. By bringing nature-based...

5 years 1 month ago

(3BL Media, Just Means)- In 2003, Afghanis had no access to international telecommunications. To call family members or business contacts anywhere else in the world, they had no option but to cross the border into a neighboring country, a luxury in which most Afghanis could not afford. Now, Roshan has turned the “luxury” of a phone call in Afghanistan into an everyday convenience.  As the first, certified Benefit Corporation in the Middle East and the first telecommunications company in Afghanistan, Roshan is now Afghanistan's leading telecommunications provider with nearly six million, active subscribers and a network that...

5 years 2 months ago

(3BL Media, Just Means) - Fair trade. Organic. Recycled. Hand Made. Made in the USA. Energy Efficient. Vegan. Vintage. If any one of these words describes your shopping bent (or the bent of a hard-to-buy for loved one), procrastinate no longer. Your one- stop shop for ethical, holiday gifts is just a few clicks away.

Modavanti prides themselves as being'the destination for the new generation of socially conscious consumers who are looking to find stylish and sustainable fashion that fits our values without compromising on quality or design.'  Categorized through a series of 'badges' like fair trade, made in the USA and energy...

5 years 2 months ago

(3BL Media, Just Means)- A 'B Revolution' has begun: investors like B Revolution Capital are drooling over B Corps, a certification for companies that want to benefit society as well as their shareholders. B Revolution Capital says investing in B Corps is “not just a moral duty — but an opportunity to mitigate risk and generate an economically sustainable competitive advantage. In game theory, those who defect may achieve short-term wins, but those who cooperate perform better over the long run.  Our services help funds focus on investing in businesses with practices that collaborate...

5 years 2 months ago

(3Bl Media/Justmeans) - WorkSquare is revolutionizing the hiring placement industry in Miami, Florida. What began as an MBA thesis at Harvard Business School by founder Vanessa Bartram has developed into a people first, B Corp- certified social business.  WorkSquare’s team launched the company in 2008 to create a path toward financial stability for South Florida’s low-wage workers.

"Vanessa wanted to demonstrate that you can have a sustainable business and make a difference in the community,” Ian James, the President of WorkSquare told me during an interview last week. “She wanted to show the business world that you...

5 years 3 months ago

"If anyone sees us backing away from organics, fair trade commitments, call us out. Hold us to it.  We have determined to keep the "mission in the bottle."
— Seth Goldman, TEO of Honest Tea.

I recently interviewed the “TEO” of Honest Tea, Seth Goldman.  A few days later, I received a package with six bottles of Honest Tea and a signed copy of Goldman's book, Mission In A Bottle.  Without thinking about the symbolism, I poured a bottle of the Peach White Tea over ice into a Coca-Cola glass and sat down to read the book:fair trade, organic ingredients—distributed by a multi-national...

5 years 3 months ago

“There is no such thing as a socially responsible business because that term
suggests that an enterprise has reached a destination and there is no more work to be done."

Honest Tea co-founder and TeaEO, Seth Goldman.

(3BL Media/Just Means)- There's that moment all of us modern-living people experience now and again. It's the moment when we find five minutes to stop and enjoy a refreshing drink.  We take five minutes to sit, move out of the busyness and maybe even pay...