Sangeeta Waldron

Sangeeta Waldron
sangeeta@serendipitypr.co.uk
Sangeeta Waldron writes on women and children; sustainability; climate change; social enterprise and social entrepreneurs. She has a particular interest in India. She is the founder of Serendipity PR, in London, UK, where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She has been appointed to the Women In Enterprise Taskforce and was until recently chairman of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoys paying it forward and being a mum.
Serendipity PR & Media
London
United Kingdom

Posts by This Writer

8 years 9 months ago

This is a story about innovation and technology; it tells the story of two New York friends Dan Provost and Tom Gerhardt who took their simple concept and turned it into something credible and real. They realised that Apple's iPhone 4 with its improved camera technology merited its own tripod mount and so they invented The Glif! It also doubles as a multi-directional prop for holding the iPhone at various angles during video calls and movie watching sessions. Pure, simple genius!

However, years ago The Glif prototype would...


8 years 9 months ago

IBM, the US computer giant has been busy predicting the future of technology and released its annual ‘Next Five in Five’ list of five innovations expected over the next five years. So, they have given us air-powered batteries, 3-D cell phones that project holographs and personalized commutes are among the forecasts.

Among the predictions are advances in transistors and battery technology that will allow our devices to last about 10 times longer than they do today. Today's lithium-ion batteries could be replaced by batteries "that use the air we breathe to react with energy-dense metal, eliminating a key inhibitor to longer...


8 years 9 months ago

For me this is a great story to kick off 2011 with as it shows just how technology is creeping into our lives and all sectors; the traders on Wall Street are using technology to crunch something else; the news! Traders are using powerful computers to speed-read news reports, editorials, company web sites, blog posts and even Twitter; letting the machines decide what it all means for the markets. In some cases, the computers are actually passing writers’ words, sentence structure, even the odd emoticon, a wink and a smile; all without human...


8 years 9 months ago


Technology is even changing law! In 2010 on 20 December Hollywood star, Steve Martin, using his Twitter name @SteveMartinToGo, and who was a prospective juror tweeted: "REPORT FROM JURY DUTY: defendant looks like a murderer. GUILTY. Waiting for opening remarks." A follower named @luvjack713 responded: "If you're really on jury duty you could get into trouble tweeting from it AND announcing he's guilty!!! Careful Steve!" Steve quickly tweeted back: "(I'm kidding)...


8 years 9 months ago

Love is definitely online and with technology more people are using the digital world to find love on dating websites, however, now with the growing popularity of social networks, the lonely hearts brigade is turning to a popular service called AreYouInterested.com; a dating application available on Facebook and Apple’s iPhone to find lurve. AreYouInterested.com is adding more than 50,000 users a day, according to New York-based parent SNAP Interactive...


8 years 9 months ago

What do social media trends Twitter, Facebook, Zynga, Groupon and Foursquare all have in common? Hmm, can’t guess?...well, none of them have any women as directors, zilch. What’s extraordinary is that most of these social media giants are run by what I consider progressive, free-thinking and open-minded male entrepreneurs, who are young enough to be part of a new generation, a new way of thinking and more pro towards equality and diversity in the workplace. Another, extraordinary fact and ironic is that each of these companies has a massive base of women consumers, in some cases well...


8 years 9 months ago


As we ring in 2011 around the world here are my predictions for our digital and technology world... Listening - Is going to be key especially for businesses on-line. We have all become experts at self broadcasting, but have forgotten the art of listening properly and intently. In 2010 companies caught on that on-line marketing is not about talking at its audiences. Instead it is about engaging and having good...


8 years 9 months ago

A survey by Demon Broadband revealed that many Britons were engaged with technology rather than being under the mistletoe this Christmas gone, as we spent on average 10 hours worth of work related internet time while on the festive break! We are becoming a nation of work obsessed internet addicts and the survey found that advances made in remote access was encouraging workers to log-on and work from home more regularly. Of those asked in the survey four in ten said they would log on more regularly due to better access to work from home.

Other statistics reveal...


8 years 9 months ago

Knowing my fascination with gaming and technology, how could I leave 2010 without exploring why are so many people are playing games in the virtual world, as now experts are asking other types of questions. Such as why are these virtual worlds more absorbing than school and work? How could these gamers’ time be used to solve real-world quandaries? Why can’t life be more like a game? Edward Castronova, professor of telecommunications at Indiana University, says, “Gamers are engaged,...


8 years 9 months ago

I have been following Jorgen Sundberg, personal branding expert via LinkedIn and Twitter; who has a wealth of knowledge about social media trends and on-line personal brands. It was through a moment of serendipity that allowed me to go off-line with Jorgen to share some of his insights with you as we go into 2011. A little about Jorgen before we absorb his wisdom...he has spent seven years in IT recruitment and I would describe Jorgen Sundberg as open to people, astute, a good listener and entrepreneurial.

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