Wayne Visser

Posts by This Writer

7 years 7 months ago

Part 13 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

What is the most effective CSR/sustainability strategy – to scare or to inspire? How do you get the balance between sharing the bad news (i.e. the state of the world) and the good news (i.e. the innovative solutions)?

Betty Sue Flowers, co-author of Presence, told me that ‘if you attempt to scare people with the enormity of the problems, the tendency is simply to give up. And so when you dispirit people, when you remove the spirit, you also remove the capacity to change.’ This is a common refrain – and indeed a dilemma. We can’t deny...


7 years 7 months ago

By Dr Wayne Visser

Part 12 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

Margaret Mead once said, ‘The only person who likes change is a wet baby’, to which Hunter Lovins added ‘and the baby squalls all the way through the process.’ So change is never easy, especially on the big issues of sustainability. In thinking about this, I have found Richard Beckhard and David Gleicher’s Formula for Change...


7 years 7 months ago

By Dr Wayne Visser

Part 11 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

About 2.4 billion people live in water-stressed countries, according to a report by the Pacific Institute. Water demand in the next two decades will double in India to 1.5 trillion cubic meters and rise 32% in China to 818 billion cubic meters, according to the 2030 Water Resources Group. China is home to...


7 years 8 months ago

Part 10 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

One of the ways the business case is determined is that each region, country or community has a different combination of CSR drivers. I will start with the five typical CSR drivers that are local (or internal) drivers, namely pressures from within the country or community.

1. Cultural tradition

In many countries and regions, CSR draws strongly on deep-rooted indigenous cultural traditions of philanthropy, business ethics and...


7 years 8 months ago

Part 8 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

Is bigger always better or can we still say ‘small is beautiful’, as the pioneering economist E.F. Schumacher argued way back in 1973? Certainly, the ‘muesli-eating, sandal-wearing’ New Age approach to small-is-beautiful has been rather more of an advert for ‘small is groovy, but ultimately ineffectual’. But what if we could do both big and small at the same time?

I discussed the issue of scalability with Simon Zadek, a widely respected...


7 years 8 months ago

By Wayne Visser

Part 6 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

What do Taddy Blecher, Anurag Gupta, Wang Chuan-Fu and all of the other social entrepreneurs have in common? Is this a special breed of human being? Are social entrepreneurs born or can they be made? In the academic literature, there is an interesting thread of research that is around the concept of ‘champions’ in organisations...


7 years 8 months ago

Part 6 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

By May 2008, it was clear to me that the evolutionary concept of Web 2.0 held many lessons for CSR, and I began to develop my thinking around CSR 2.0. It quickly became clear, however, that a metaphor can only take you so far. What was needed was a set of...


7 years 9 months ago

Part 5 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

Looking back, we can see that the 1990s were the decade of CSR codes – not only EMAS, ISO 14001 and SA 8000, but also the Forest Steward Council (FSC) and Marine Stewardship Council (MSC) Certification Schemes, Green Globe Standard (tourism sector), Corruption Perceptions Index, Fairtrade Standard, Ethical Trading Initiative, Dow Jones Sustainability Index and OHSAS 18001 (health & safety), to mention...


7 years 9 months ago

By Wayne Visser

Part 4 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

By 2000, John Browne, then-CEO of BP, felt the company had earned enough sustainability kudos to risk a major rebranding. The company reportedly spent $7 million in researching the new ‘Beyond Petroleum’ Helios brand and $25 million on a campaign to support the brand change. When Browne justified the exercise by saying ‘it’s all about...


7 years 9 months ago

Part 3 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

Give a man a fish and he will eat today. Teach a man to fish and he will eat tomorrow – or until his nets break. Invest in a man’s fishing business and he will feed himself and others for a long time to come. This is what it means to shift from paternalistic charity to venture philanthropy. It is an evolution that is important to root in a long and varied cultural tradition of philanthropy.

Confucius (551-479 BC) said: ‘When wealth is centralized, the people are...


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