Part 13 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.
What is the most effective CSR/sustainability strategy â to scare or to inspire? How do you get the balance between sharing the bad news (i.e. the state of the world) and the good news (i.e. the innovative solutions)?
Betty Sue Flowers, co-author of Presence, told me that âif you attempt to scare people with the enormity of the problems, the tendency is simply to give up. And so when you dispirit people, when you remove the spirit, you also remove the capacity to change.â This is a common refrain â and indeed a dilemma. We canât deny...