Going Beyond Purpose in 2011 - Video from Scott Beaudoin of MSLGROUP
MSLGROUP’s very own Scott Beaudoin, North American Director of Cause Marketing & CSR, discusses three key trends to look out for in cause marketing and CSR as we head into 2011. (For more information, click here to contact us.)
MSLGROUP (mslgroup.com), the Publicis Groupe’s flagship specialty communications, PR and events network, is one of the world's top five PR and events networks. MSL’s offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences in real time. MSL offers clients insight-guided thinking and big, compelling ideas - followed by thorough execution. With the bottom line always the driving force, MSL ensures a return on engagement and a return on marketing investment.