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Sustainable Life Media

ABOUT Sustainable Life Media

We are the Bridge For Better Brands. | Sustainable Life Media is the leading producer of sustainable business conferences and educational events, with supporting products and services that include targeted e-newsletters, an online learning resource and community and more. We're here to inspire and support innovation for sustainability by linking people with ideas and solutions that are creating positive change in the global business marketplace.

Building a Balanced Sustainable Brand Strategy - Peter Salmon

Feb 25, 2010 3:46 PM EST

Sustainable business by design requires systemic thinking. While much can be harnessed by analyzing the past, applying Design Thinking to the sustainable businesses of the future requires exploring future uncertainties, developing scenarios and models, and continuing to push knowledge through the funnel to prototype business models whose processes can be tested, refined, and improved. Join Peter Salmon as he'll bring you a platform called NextPlays that applies solid business strategy combined with Design Thinking, along with numerous case studies to help you develop a future-oriented (and successful) sustainable business.

Sustainable Brands Boot Camp –13 week online training series designed to teach professionals strategies for building business and brand value through sustainable innovation. Taught by leading experts, topics include market drivers, business model and product innovation, supply chain partnerships, brand strategy and marketing, metrics, and more. Available live and on-demand. Find out more: bit.ly/sbbootcamp