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Video - Carbon Rational

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Carbon Rational

ABOUT Carbon Rational

carbonRational was founded in 2006 to help top management in business and industry prepare for and flourish during the transition from the current way of doing business to the emerging post-carbon era. Our clients are companies who realize the need for understanding the risks and opportunities that the coming changes present, and the need to act strategically to take full advantage of the alternatives available to them.

CSR Video Updates: Interview with Andrew McKeon, Founder and Principal, carbonRational

Sep 28, 2010 8:06 AM EDT

Andrew McKeon is founder of carbonRational and one of its principals. Mr. McKeon's systems training has informed the work of his entire career. He was a student of W. Edwards Deming, one of the great business thinkers of the 20th century who used systems approaches to management problem solving that revolutionized Japanese manufacturing. Deming's view of business as a system, with an appreciation for the importance of the interrelationships and interdependencies within a system had a huge impact on Mr. McKeon's way of thinking.

The realization that climate change was indeed the biggest systems problem that the earth has ever faced drove Mr. McKeon to raising awareness in the corporate sector on the dangers of global warming. In June of 2006 he met former U.S. Vice President Al Gore who invited him to help spread the word about anthropogenic climate change at a grass roots level. After being trained by Mr. Gore, Mr. McKeon began to give presentations carefully integrating business themes from his own experience and education. In 2007, Mr. McKeon began strategic business consulting through carbonRational focusing on how sound management theory points towards addressing anthropogenic climate change at a systems level.

Mr. McKeon has been invited to speak on business aspects of climate change by organizations as varied as the Wildlife Conservation Society, Sotheby's Institute, the architecture firm of Skidmore Owings & Merrill, NASA's Goddard Institute, Baruch College, the International Deming Symposium at Fordham University. and the United Nations.

Mr. McKeon began his career in the field of systems engineering working at AT&T Bell Laboratories (now Alcatel-Lucent), before moving on to the financial sector, working in derivatives, at both Goldman Sachs and Deutsche Bank. He is a member of the Board of Directors of TransitCenter and holds both a Master of Science in Mechanical Engineering and an MBA from Columbia University.

carbonRational
carbonRational 06pm October 01
Innovating smartly I think means taking a systems approach. For 5000 years we have seen the earth in service of the aims of the human econom...