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Carbon Rational

ABOUT Carbon Rational

carbonRational was founded in 2006 to help top management in business and industry prepare for and flourish during the transition from the current way of doing business to the emerging post-carbon era. Our clients are companies who realize the need for understanding the risks and opportunities that the coming changes present, and the need to act strategically to take full advantage of the alternatives available to them.

CSR Video Updates: Interview with Andrew Winston

Sep 24, 2010 2:49 PM EDT

Andrew Winston, founder of Winston Eco-Strategies, is the author of Green Recovery, a strategic plan for using environmental thinking to survive hard economic times. He is also the co-author of Green to Gold, the best-selling guide to what works - and what doesn't - when companies go green.

Andrew is a globally recognized expert on green business, appearing regularly in major media such as The Wall Street Journal, Time, BusinessWeek, The New York Times, and CNBC. Andrew is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, Bayer, HP, Pepsi, Boeing, and IKEA. Andrew also sits on the Sustainability Advisory Board of Kimberly-Clark Corporation.

Andrew bases his work on significant in-company business experience. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. After these more traditional roles, Andrew pursued his passion to explore the overlap between business and environment. He served as the Director of the Corporate Environmental Strategy Project at Yale's renowned School of Forestry and Environmental Studies.

Today, Andrew is a highly respected and dynamic speaker, reaching audiences of thousands of people around the world and acting as a practical evangelist for the benefits of going green. He also writes extensively on green business strategy, including a weekly column for Harvard Business Online, regular pieces on Huffington Post, and a monthly strategy e-letter, Eco-Advantage Strategies. For his efforts, Andrew was recently named a "Planet Defender" by Rock the Earth.

Andrew received his BA in Economics from Princeton, an MBA from Columbia, and a Masters of Environmental Management from Yale.